Director, Demand & Growth (AI)

Location: USA — Remote

Base salary: $215,000–$260,000 in San Francisco, New York City, and Seattle; $200,000–$240,000 elsewhere in the United States. Equity and bonus offered; benefits are excluded from the listed base salary.

Company

Deepgram provides real-time voice AI APIs and self-hosted and on-premises software for speech-to-text, text-to-speech, and production voice agents.

What you will do

• Own the sales-led pipeline plan, set quarterly marketing-sourced and influenced targets with Sales, and run weekly pacing reviews.
• Build an integrated campaign model with unified briefs, calendars, scorecards, and owners, turning product launches into pipeline campaigns.
• Build always-on ABX programs for priority segments and named enterprise accounts.
• Coordinate campaign priorities, audience definitions, and pipeline and cost-per-SQL targets with Digital Marketing.
• Improve the handoff to Sales by tightening funnel criteria, routing, speed-to-lead SLAs, and campaign influence tracking.
• Build re-engagement and partner co-marketing programs, hire and develop the campaign team, and own the shared campaign calendar.

Requirements

• Typically 10+ years of experience in B2B demand generation or integrated campaigns, including several years managing marketers, at a fast-growing technical company in cloud, data infrastructure, developer tools, security, or AI, or equivalent demonstrated experience.
• Experience owning an enterprise pipeline number with Sales and tracing programs from first touch to closed-won.
• Experience building ABM or ABX programs for enterprise buying committees with measurable pipeline and revenue.
• Ability to diagnose the full funnel from MQL through SAL, SQL, and close, and improve conversion using data.
• Knowledge of CRM campaign structures, marketing automation, and attribution.
• Ability to turn positioning into campaign messaging across ads, email, landing pages, and SDR openers without relying on an agency.
• Player-coach leadership experience, including hiring and developing marketers while creating briefs and reports.
• AI-native approach to campaign planning, copy, list building, analysis, and reporting.
• Experience building repeatable campaign systems, scorecards, and playbooks and collaborating with Sales and SDR leadership on shared targets.
• Hands-on experience with Salesforce, HubSpot, Outreach, Dreamdata, 6sense or Demandbase, a BI tool such as Superset, LinkedIn Ads, and Google Ads.

Nice to have

• Experience at an API-first or usage-based business, or marketing into regulated industries such as healthcare and financial services.
• Experience running hyperscaler or ISV co-marketing, including AWS Marketplace or MDF programs, with tracked pipeline.
• Experience running integrated campaigns with an agency partner while retaining strategy ownership in-house.

Culture & Benefits

• AI use and experimentation are core expectations across the company.
• Work evolves quickly, with emphasis on adaptability, continuous learning, and practical experimentation.
• Values include curiosity, integrity, customer focus, fast decision-making, feedback, and diverse perspectives.
• Equity and bonus are offered in addition to base salary.