Field Marketing Manager (Workforce Compliance)

Location: 100% remote anywhere in the US.

Anticipated pay range: $90,000 annually USD. Total compensation includes US employee benefits and annual bonus eligibility.

Company

hirify.global provides Workforce Compliance solutions.

What you will do

• Build quarterly field marketing plans tied to pipeline targets, MQL quotas, and Sales priorities; report on MQLs, leads, meetings, conversion, and pipeline by program.
• Plan and run hosted webinars, AMAs, conferences, regional events, executive roundtables, prospect dinners, and third-party partner programs.
• Own lead routing and follow-up with SDRs and AEs, including talk tracks, re-engagement sprints, timing, and conversion tracking from MQL to meeting to opportunity.
• Run signal-triggered and cross-sell plays based on multi-registrant accounts, webinar attendance, badge scans, and intent data.
• Manage campaign setup, naming, source tagging, attribution reconciliation, budgets, playbooks, and templates in collaboration with RevOps.
• Use AI for list building, research, personalization, follow-up, and reporting while coordinating with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, Partner Marketing, Events, and RevOps.

Requirements

• 5+ years of experience in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number.
• Hands-on experience running in-person and virtual events and webinars as an individual contributor.
• Experience working directly with SDRs and AEs, with a clear understanding of how Sales motions convert leads into meetings and opportunities.
• Experience reporting pipeline sourced, pipeline influenced, and conversion rates using Salesforce and HubSpot campaigns, attribution, and reports, plus a webinar platform such as Goldcast.
• Strong project management and follow-through across multiple programs at once.
• Ability to work cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps.
• Day-to-day use of AI tools for research, personalization, follow-up, and reporting.

Culture & Benefits

• 100% remote work anywhere in the US.
• Health, dental, and vision insurance; 401(k) with employer match; FSA and HSA options.
• Open PTO, 11 paid holidays, and four annual paid global wellness days.
• Short-term disability, long-term disability, group life insurance, paid parental leave, pet insurance, and an employee assistance program.
• Career advancement, professional development, employee recognition, and LinkedIn Learning opportunities.
• Annual bonus eligibility and a commitment to equal opportunity and workplace diversity.