Senior Product Marketing Manager (Fintech)

Location: Remote within approved US states: AR, AZ, CA, CO, FL, GA, IA, IL, IN, MD, MI, MN, MO, NC, OH, OK, PA, SC, TN, TX, WA, and VA.

Salary: $116,462k–$134,578k annually, depending on location.

Company

hirify.global provides mobile apps, management software, and giving technology for organizations and communities, serving 10,000+ customers and processing more than $15 billion in charitable giving.

What you will do

• Lead product launches and strategic go-to-market initiatives from positioning and audience strategy through activation, enablement, adoption, and measurement.
• Develop differentiated positioning, messaging, value propositions, and product narratives based on customer, market, and competitive insights.
• Translate product capabilities and releases into customer-value stories connected to the Giving platform narrative.
• Coordinate activation with Growth Marketing, Segment Marketing, and Creative across demand generation, in-product, email, social, and content channels.
• Equip Sales and Customer Success with messaging, talk tracks, demos, competitive guidance, and targeted upsell and cross-sell campaigns.
• Own competitive intelligence, win/loss analysis, battle cards, major events, partnerships, integrations, adoption campaigns, and performance measurement.

Requirements

• 5+ years of product marketing or closely related B2B SaaS marketing experience.
• Experience owning product marketing for a product, solution, or portfolio, including GTM strategy and launches for complex software with measurable impact on adoption, pipeline, or revenue.
• Experience in payments, fintech, commerce, fundraising, or transaction-based SaaS is strongly preferred.
• BA/BS in Marketing, Business, Communications, or equivalent professional experience.
• Expertise in positioning, messaging, segmentation, competitive intelligence, and sales enablement.
• Ability to translate complex financial technology capabilities into clear customer value and synthesize qualitative and quantitative insights into actionable strategy.
• Excellent written, verbal, and presentation skills, with the ability to communicate with executives and customers.
• Proven cross-functional leadership and project management skills, including driving alignment without direct authority and taking ownership as priorities shift.
• Thoughtful use of AI and modern marketing tools to accelerate research, synthesis, and content development without compromising accuracy or quality.
• Passion for serving churches and ministries and strengthening community, connection, and generosity.

Culture & Benefits

• Full-time temporary position with an anticipated 14-month contract term.
• Remote work within the approved US states.
• Employer-paid medical HDHP, dental, and vision premiums for employees; partial PPO and dependent coverage is also provided.
• 401(k) match, 12 company holidays, 2 volunteer time-off days, 15 days of PTO initially with increases based on tenure and seniority, and paid parental and adoption leave.
• The role is primarily sedentary and computer-based, with occasional lifting up to 50 pounds, walking, bending, or standing.

Hiring process

• Applications are accepted on an ongoing basis.
• Employment eligibility is confirmed through E-Verify.