Senior Product Marketing Manager (Fintech)

Location: New York, NY office, with in-person attendance expected at least 3 days per week; other listed location: Menlo Park, CA.

Base pay: $136,000–$160,000 USD annually for Zone 1 locations, including New York, NY and Menlo Park, CA. Other listed ranges are $120,000–$141,000 USD for Zone 2 and $106,000–$125,000 USD for Zone 3. Bonus opportunities, equity, and benefits are also available.

Company

Robinhood builds financial products and services aimed at democratizing finance, including premium financial offerings and customer support experiences.

What you will do

• Lead the go-to-market strategy and prospect acquisition for a new premium financial offering targeting high-net-worth and mass-affluent prospects outside the existing customer base.
• Build and run outbound marketing through LinkedIn, email, and outreach, and coordinate paid, brand, events, owned, and lifecycle channels through central marketing and Concierge teams.
• Own free expert consultation and self-serve signup conversion paths, including lead qualification, routing to expert calendars, lead nurturing, and channel testing.
• Implement a marketing technology stack integrated with a CRM such as Salesforce, including marketing automation, scheduling, lead routing, and attribution.
• Drive launch readiness against a confidential internal timeline and coordinate with marketing, Concierge, growth, product, and legal/compliance teams.
• Build and optimize marketing attribution and unit economics, focusing on net-new customer acquisition costs relative to lifetime value.

Requirements

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, including hands-on experience building campaigns within an existing stack.
• Experience creating a marketing stack that combines LinkedIn, email, and outreach with a live book-a-call or demo conversion flow, marketing automation, lead routing, scheduling, and attribution.
• Experience marketing a sales-assisted product in wealth management, fintech, insurance, B2B SaaS, or a similar environment where the funnel leads to a live conversation rather than only a self-serve signup.
• Routine use of AI across the marketing workflow and comfort directing a hybrid workflow involving human collaborators and AI tools.
• Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels.
• Experience directing other teams or agencies on channels not produced directly.

Nice to have

• Experience in wealth management, private banking, Registered Investment Advisor environments, or fintech serving high-net-worth customers.
• Experience with compliance-reviewed marketing in regulated financial services.
• Experience planning small, high-touch VIP or executive events.
• Depth in at least two of product marketing, growth or demand generation, and content or brand, with the ability to operate across all three.
• Comfort building and presenting a go-to-market perspective to senior leaders under evolving timelines and confidentiality constraints.
• Experience with referral programs or partner-channel marketing.

Culture & Benefits

• High-performing, fast-moving environment with ethics and compliance central to execution.
• Performance-driven compensation with bonus programs, equity ownership, and 401(k) matching.
• Health, life, disability, fertility, mental health, parental leave, paid time off, sick time, and company holiday benefits.
• Flexible lifestyle wallet for wellness, learning, and other expenses.
• Access to AI tools and ongoing AI skill-building for all employees.
• In-person office experience with catered meals, events, and comfortable workspaces.