Director of Product Marketing

Location: St Paul, MN; primarily operates in a professional office environment. Occasional travel may be required, up to 10%.

Salary: $139,200.00–$185,666.67 annually.

Company

hirify.global is a people-focused, results-driven organization that supports professional growth and values diverse employee experience.

What you will do

• Define and lead short- and long-term product marketing strategies to drive growth, market share expansion, and competitive differentiation.
• Direct market research and trend analysis across product portfolios.
• Oversee product marketing content, messaging, product lifecycle marketing, go-to-market strategies, and portfolio performance.
• Lead integrated marketing programs with sales and technical leadership to increase revenue and market penetration.
• Own marketing budget strategy and allocation, optimizing campaign investment and ROI.
• Lead promotional events, industry engagements, and cross-functional marketing execution.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent education and/or experience.
• At least 10 years of progressive experience in product marketing or a related field.
• At least 5 years of leadership or people management experience.
• Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives.
• Expertise in product marketing strategy, portfolio management, and go-to-market execution.
• Strong strategic and financial acumen, including budget ownership and ROI optimization.
• Creativity in product positioning, messaging, marketing campaigns, and promotional strategies.
• Ability to influence senior leadership and align complex organizations.
• Advanced understanding of market dynamics, segmentation, and competitive positioning.

Nice to have

• Experience leading enterprise-wide product marketing strategy across multiple product lines or business units.

Culture & Benefits

• Full medical, dental, and vision coverage with an integrated wellness program.
• 401(k) matching retirement savings plan.
• Paid time off, holiday pay, floating holidays, and volunteer time off.
• Educational assistance and fully paid parental and adoption leave.
• LifeWorks employee assistance program and hirify.global Perks program.
• Occasional travel of up to 10% may include supplier executive meetings, line reviews, and industry events.