Senior Digital and Web Marketing Manager

Location: United States; roles outside the Denver office can be based in AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, or Washington D.C.

Salary: $120,000–$150,000 base salary, plus variable compensation and stock options.

Company

hirify.global connects employers with education, skilling, career mobility, coaching, and learning opportunities for working adults.

What you will do

• Own hirify.global.com management, prioritize web projects, publish content, build landing pages, and make front-end edits in Storyblok CMS.
• Evaluate and deploy conversion tools, and define SEO and AEO strategies covering technical site health and content optimization.
• Manage paid campaigns across LinkedIn, Google, and Bing, including setup, trafficking, budget pacing, optimization, and ROI improvement.
• Build and scale the digital ABM program with personalized advertising and on-site experiences for priority accounts.
• Run conversion optimization through A/B testing in VWO and heatmap analysis, collaborating with UX and creative teams.
• Report on web and campaign performance in Salesforce and analytics tools, connecting attribution and performance to pipeline outcomes.

Requirements

• 3–5+ years of digital marketing experience with hands-on web management and paid media experience.
• Experience managing paid campaigns in LinkedIn Ads and/or Google Ads directly or through agency oversight.
• Ability to make front-end edits in HTML/CSS, implement scripts and pixels through a tag manager, and work with a development agency on QA and deployment.
• Experience with CMS platforms, ideally headless CMS, and web content management workflows.
• Strong analytical, reporting, independent decision-making, project management, prioritization, and attention-to-detail skills.
• Ability to manage multiple workstreams across stakeholders.

Nice to have

• Experience evaluating and deploying web conversion tools such as Qualified, Drift, or Optimizely.
• Familiarity with ABM platforms and first-party data targeting strategies.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Experience in B2B SaaS, HR tech, or Learning & Development.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• High-performance culture with defined expectations for people managers.
• Health care options through Collective Health and Kaiser; Kaiser coverage is currently available only in CA and CO.
• 401k, vacation, 8 days of fully paid sick leave, and family-friendly parental leave benefits.
• Employer-paid short- and long-term disability, life insurance, fertility and caregiving benefits, mental health resources, and financial wellbeing support.
• Education benefits and tuition assistance.