8 дней назад
Senior Digital Marketing Technology Specialist (MarTech)
75 000 - 90 000$
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Digital Marketing Technology Specialist (MarTech): Managing and optimizing the end-to-end marketing technology ecosystem for digital marketing, lead generation, customer engagement, and data-driven decision-making with an accent on Salesforce, marketing automation, headless CMS, analytics, and privacy platforms. Focus on designing scalable demand generation infrastructure, improving data quality and attribution, implementing segmentation and lead scoring, and overseeing technical integrations.
Location: Cincinnati, Ohio, United States
Annual salary: $75,000–$90,000, plus bonus or incentive pay.
Company
is a corporation operating in life sciences, diagnostics, biotechnology, and breast cancer diagnostics through Mammotome.
What you will do
- Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
- Design and optimize demand generation infrastructure, system integrations, data quality, lead routing, attribution, and funnel visibility.
- Implement segmentation, lead scoring, and personalization frameworks for nurturing campaigns, retention, and revenue growth.
- Lead marketing technology initiatives, including solution development and oversight of implementation partners, developers, and platform administrators.
- Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads, and privacy management.
Requirements
- Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field, or 5–8+ years of relevant experience in lieu of a degree.
- Experience with CRM and marketing automation platforms such as Salesforce and Marketo or comparable enterprise solutions.
- Technical skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, including solution development, customization, and troubleshooting.
- Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent management.
Nice to have
- Experience with Adobe Experience Manager or other headless CMS platforms.
- Experience with consent management platforms such as OneTrust or Ketch.
- Expertise in GDPR, CCPA, CAN-SPAM Act, and ADA privacy or accessibility requirements.
Culture & Benefits
- Work within Mammotome's Creative Services division and the broader Marketing team.
- Contribute to products supporting clinicians, surgeons, patients, and breast cancer diagnostics.
- Comprehensive benefits including paid time off, medical, dental, and vision insurance.
- 401(k) benefits are available to eligible employees.
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