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Senior Digital Marketing Technology Specialist

75 000 - 90 000$
Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Senior Digital Marketing Technology Specialist (MarTech): Managing and optimizing the marketing technology ecosystem for digital marketing, lead generation, customer engagement, and data-driven decision-making with an accent on Salesforce, marketing automation, analytics, website technologies, and privacy management. Focus on designing scalable demand-generation infrastructure, improving data quality and attribution, and building segmentation, lead-scoring, and personalization frameworks.

Location: Cincinnati, Ohio, United States

Annual salary: $75,000–$90,000, plus eligibility for bonus/incentive pay.

Company

hirify.global operating company Mammotome develops breast-care and breast-cancer diagnostic technologies for physicians, clinicians, and patients.

What you will do

  • Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
  • Design and optimize scalable demand-generation infrastructure, system integrations, lead routing, data quality, attribution, and funnel visibility.
  • Implement segmentation, lead scoring, and personalization frameworks for nurturing campaigns, customer retention, and revenue growth.
  • Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads, and privacy-management processes.

Requirements

  • Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field; alternatively, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
  • Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions.
  • Skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, with the ability to build, customize, and troubleshoot solutions and provide technical oversight to development resources.
  • Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent-management platforms.

Nice to have

  • Experience with Adobe Experience Manager or other headless CMS platforms.
  • Experience with consent-management platforms such as OneTrust, Ketch, or similar solutions.
  • Subject-matter expertise in GDPR, CCPA, CAN-SPAM Act, and ADA privacy or accessibility regulations.

Culture & Benefits

  • Full-time role within the Creative Services division of the Marketing team in Cincinnati.
  • Benefits include paid time off, medical, dental, and vision insurance, and a 401(k) for eligible employees.
  • Role is eligible for bonus or incentive pay.
  • hirify.global promotes continuous improvement, equal opportunity, and reasonable accommodations for applicants and employees with disabilities.

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