Senior Digital Marketing Technology Specialist (MarTech): Managing and optimizing the marketing technology ecosystem for digital marketing, lead generation, customer engagement, and data-driven decision-making with an accent on Salesforce, marketing automation, analytics, website technologies, and privacy management. Focus on designing scalable demand-generation infrastructure, improving data quality and attribution, and building segmentation, lead-scoring, and personalization frameworks.
Location: Cincinnati, Ohio, United States
Annual salary: $75,000–$90,000, plus eligibility for bonus/incentive pay.
Company
hirify.global operating company Mammotome develops breast-care and breast-cancer diagnostic technologies for physicians, clinicians, and patients.
What you will do
Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
Design and optimize scalable demand-generation infrastructure, system integrations, lead routing, data quality, attribution, and funnel visibility.
Implement segmentation, lead scoring, and personalization frameworks for nurturing campaigns, customer retention, and revenue growth.
Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads, and privacy-management processes.
Requirements
Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field; alternatively, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions.
Skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, with the ability to build, customize, and troubleshoot solutions and provide technical oversight to development resources.
Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent-management platforms.
Nice to have
Experience with Adobe Experience Manager or other headless CMS platforms.
Experience with consent-management platforms such as OneTrust, Ketch, or similar solutions.
Subject-matter expertise in GDPR, CCPA, CAN-SPAM Act, and ADA privacy or accessibility regulations.
Culture & Benefits
Full-time role within the Creative Services division of the Marketing team in Cincinnati.
Benefits include paid time off, medical, dental, and vision insurance, and a 401(k) for eligible employees.
Role is eligible for bonus or incentive pay.
hirify.global promotes continuous improvement, equal opportunity, and reasonable accommodations for applicants and employees with disabilities.
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