Senior Manager, Integrated Marketing

Location: Remote; candidates must be currently physically located in Canada. Toronto, ON, Canada.

Salary: $105K–$134.7K CAD.

Company

hirify.global is a consumer intelligence company providing consumer buying insights, advanced analytics, and technology platforms across more than 100 markets.

What you will do

• Develop integrated marketing strategies defining target audiences, customer needs, solutions, engagement approaches, and success measures.
• Assess priority growth opportunities with Sales, Customer Success, Product, Product Marketing, and business leaders; recommend programs, investments, and resource allocation.
• Create campaign briefs, narratives, and messaging using customer insight, market intelligence, competitive context, and use cases.
• Guide cross-functional planning and delivery across campaign management, content and creative, marketing operations, paid media, events, and Product Marketing.
• Develop budget recommendations, track spending, and make resource tradeoffs clear.
• Evaluate campaign and channel performance and apply AI tools to research, messaging development, and analysis while assessing output quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Typically 7+ years of progressive B2B marketing experience, including ownership of integrated strategies and programs tied to commercial objectives.
• Ability to turn broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
• Strong commercial and analytical judgment, including use of CRM and marketing performance information for investment decisions.
• Experience planning and tracking marketing budgets.
• Practical experience applying AI tools to marketing work and assessing output reliability.
• Strong communication and stakeholder-management skills.

Nice to have

• Experience with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics, or Pardot.
• Experience using CRM platforms such as Microsoft Dynamics or Salesforce.
• Experience leading programs through shared marketing resources in a matrixed organization.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program.
• AI may be used in recruitment processes, with fairness, transparency, human oversight, and inclusion principles; final hiring decisions are made by humans.