Product Marketing Manager (AI)

Location: Hybrid, based in the Uppsala office, Sweden. Business-hours schedule.

Company

hirify.global develops Kaisa, an AI platform supporting high-value car-buying journeys across Europe, with AI agents deployed across 5,000+ auto dealers and more than 36 million buying journeys annually.

What you will do

• Define product positioning and messaging for the website, pitch decks, and commercial collateral.
• Partner with leadership on pricing, packaging, and product tiering.
• Plan and execute end-to-end commercial launches for technical product releases.
• Translate technical details into sales and marketing assets and align messaging across Product, Sales, Customer Success, and Marketing.
• Join sales calls, speak with customers and industry experts, validate messaging, and provide feedback to Product.
• Build playbooks and targeted materials to support upsells within existing accounts.

Requirements

• 3–5 years of experience in Product Marketing, go-to-market execution, or Product Messaging in a B2B SaaS or technology scale-up environment.
• Proven experience launching products and creating sales collateral that converts.
• Ability to explain complex B2B platforms clearly to marketplace stakeholders and car dealers.
• Working understanding of AI technology, including agents, models, and automated conversations, and the ability to use AI as part of day-to-day work.
• Curiosity about how products work and how customers receive value from them.
• Ability to take ownership, work independently, unblock progress, and drive projects to completion.
• Hands-on execution approach rather than a preference for theoretical frameworks.

Culture & Benefits

• Hybrid work from the Uppsala office with flexibility focused on results and work-life balance.
• Comprehensive health and family insurance, retirement contributions, and location-specific wellness benefits.
• Continuous learning and opportunities to participate in sustainability initiatives.
• Collaboration with colleagues across Sweden, France, Denmark, and the UK.
• Culture built around agility, teamwork, ownership, sustainability, diversity, and a positive working atmosphere.

Hiring process

• Submit a CV or LinkedIn profile.
• Provide one example of a positioning project or product launch owned, including the customer problem, written materials, impact, and a link to live material if available.