Associate Director, Retail Store Marketing

Location: Boston, Massachusetts, United States; onsite physical retail role.

Annual base pay: USD 190,125–221,325. Equity, bonuses, commissions, and other compensation may also be provided.

Company

hirify.global is an online home retail platform connecting digital commerce with in-person shopping through physical retail, warehouses, and offices.

What you will do

• Translate company and organizational priorities into annual and multi-year retail marketing objectives and deliver results through teams and cross-functional partners.
• Set the Retail marketing and experiential strategy across awareness, traffic, customer experience, and business performance.
• Define success measures, quality standards, decision criteria, and accountability for retail marketing work.
• Own the New Store Opening playbook and ongoing support model, scaling approaches across stores and markets based on results.
• Align Marketing, Merchandising, Store Operations, Creative, and senior stakeholders on priorities, dependencies, risks, and outcomes.
• Guide testing, optimization, investment tradeoffs, team development, and organizational capability building.

Requirements

• Significant experience in retail marketing, integrated brand marketing, omnichannel marketing, or a related field, with results delivered through teams and cross-functional partners.
• Experience leading complex work with evolving scope, aligning multiple functions, and influencing senior or executive stakeholders.
• Strong business judgment and analytical skills, including defining success measures, evaluating investment tradeoffs, and adjusting plans based on evidence.
• Ability to turn brand strategy into customer experiences across physical and digital channels.
• Experience building team capabilities, setting expectations, and supporting development across a team or broader organization.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 12+ years of experience required.

Nice to have

• Physical retail new store opening or fleet expansion experience is highly preferred.

Culture & Benefits

• Full-time employee position with a comprehensive medical, financial, and additional benefits package.
• Additional compensation may include equity, bonuses, and commissions depending on the position offered.
• hirify.global promotes equal opportunity, inclusion, creative problem-solving, continuous learning, and professional growth.
• Reasonable accommodations are available for qualified individuals with disabilities during the application and interview process.