Sr. Director, Marketing Strategy, Analytics & Innovation

Location: Remote, based in the United States; occasional travel may be required for project or team in-person meetings. This role is open to candidates outside California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, D.C., and Washington State.

Estimated annual pay: $227,840–$284,800 for Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington, D.C.; $241,200–$301,500 for New York, New Jersey, Washington State, or California outside the San Francisco Bay Area; $268,000–$335,000 for the San Francisco Bay Area, California. The role may also include equity and a corporate bonus plan.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Create a forward-looking perspective on the future of marketing and the drivers of marketing success.
• Define and execute global marketing strategies using actionable data and customer insights.
• Build, mentor, and scale the marketing strategy and data analytics team, fostering experimentation and measurable impact.
• Lead quarterly and annual planning, target setting, and marketing operational cadences across marketing functions.
• Partner with Marketing, Finance, and the go-to-market organization to align growth strategies.
• Drive marketing spend efficiency, ROI analysis, optimization initiatives, executive dashboards, and identification of growth opportunities and competitive threats.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years of experience in marketing strategy, data analytics, or related functions, including 5+ years of people leadership.
• Expertise with analytics and business intelligence tools such as Tableau and Salesforce.
• Strong communication, leadership, cross-functional collaboration, and storytelling skills.
• Ability to operate in ambiguous and fast-paced environments.

Nice to have

• Advanced degree, such as an MBA.
• Experience in SaaS, technology, or high-growth environments.
• Certification in marketing analytics or data science.
• Passion for innovation, storytelling, and customer-centric thinking.

Culture & Benefits

• Remote-first work with occasional in-person team gatherings, functional off-sites, customer meetings, or project meetings.
• Competitive pay, generous time off, parental and wellness leave, healthcare, and a retirement savings program.
• Health insurance, 401(k), paid sick time, paid personal time off, and paid parental leave.
• Support for volunteering and donation efforts in local communities.
• Equal opportunity employment and a hiring process supported by artificial intelligence with decisions made by employees.

Hiring process

• Applications are intended to be accepted until November 16, subject to change based on business needs.
• Formal interviews are part of the hiring process; offers are not made without a formal interview process.