Associate Director, Marketing (Crohn's Disease HCP Strategy)

Location: Hybrid role based in Upper Gwynedd, Pennsylvania, United States, with an expectation of working on-site three days per week. Domestic relocation is indicated. Travel requirements are 10%.

Salary: $142,400–$224,100 annually, plus eligibility for an annual bonus and long-term incentive where applicable.

Company

hirify.global is a pharmaceutical company developing medicines and healthcare solutions.

What you will do

• Shape the foundational HCP strategy for Crohn’s disease using the L3 marketing framework, primary market research, digital insights, and data analytics.
• Lead the strategic design, development, and end-to-end OPDP submission of launch-ready promotional resources.
• Develop the HCP sampling strategy to support product experience, customer education, and launch execution.
• Align with Field Strategy & Execution to translate strategy into field-ready priorities, resources, and guidance.
• Partner with the Consumer Strategy Team and Immunology Customer Agile Teams to connect HCP insights, consumer activation, brand cohesion, and launch readiness.
• Manage the HCP budget and trimester planning process.

Requirements

• Bachelor’s degree or equivalent BA/BS.
• At least 5 years of experience in healthcare, pharmaceutical, biotechnology, or a related industry, including strategic marketing, brand management, or customer strategy.
• Experience developing and executing HCP promotional resources and tactics.
• Strong strategic thinking, problem-solving, analytical, and planning skills, including the ability to translate market insights, customer understanding, and data analytics into clear action.
• Cross-functional leadership and project management skills, including influencing without direct authority, operationalizing priorities, and navigating complex, matrixed organizations with urgency and focus.
• Excellent communication, presentation, and cross-functional stakeholder engagement skills.
• Understanding of omnichannel marketing, including digital and non-digital customer engagement channels.
• High integrity, business agility, and a growth mindset.
• Required skills include adaptability, advertising campaign development, agile methodology, creative campaign development, decision making, digital analytics, marketing budget management, marketing strategy implementation, market research, people leadership, pharmaceutical industry knowledge, pricing strategies, principles of marketing, product lifecycle management, and strategic thinking.

Nice to have

• Product launch experience in a highly competitive or crowded therapeutic market.
• Experience in gastroenterology, immunology, or specialty biologics.
• Awareness and understanding of U.S. commercial and regulatory requirements, including promotional review processes.
• Agency partnership and vendor management experience.
• MBA or equivalent advanced degree.

Culture & Benefits

• Hybrid work arrangement with three on-site days per week.
• Medical, dental, vision, and other insurance benefits for employees and families.
• Retirement benefits including a 401(k).
• Paid holidays, vacation, compassionate leave, and sick days.
• Inclusive environment focused on collaboration, diverse perspectives, respectful challenge, and collective problem-solving.