Associate Director US Respiratory Marketing - Consumer (Pharmaceutical)

Location: Hybrid; primary location in North Wales, Pennsylvania, United States. Open to US and Puerto Rico residents only. Travel: 10%.

Salary: $142,400–$224,100 per year, plus potential annual bonus and long-term incentive.

Company

hirify.global is a pharmaceutical company developing and commercializing healthcare products.

What you will do

• Lead integrated consumer marketing strategies for respiratory products, including disease awareness, brand differentiation, patient engagement, and patient acquisition.
• Translate consumer insights, market research, customer feedback, and business performance data into marketing strategies and recommendations.
• Develop audience segmentation and messaging for target patient populations.
• Build omnichannel engagement plans across television, digital, social, search, point-of-care, websites, and emerging channels.
• Partner with content, media, analytics, agencies, and agile teams on consumer initiatives, DTC campaigns, testing, and measurement.
• Develop COPD marketplace expertise and ensure marketing activities meet legal, regulatory, company policy, and Medical-Legal-Regulatory requirements.

Requirements

• Bachelor’s degree or equivalent BA/BS.
• At least 5 years of combined experience in healthcare, the pharmaceutical industry, sales, marketing, market research, sales and marketing support, or another relevant role.
• Adaptability, agile principles, brand marketing, creativity, customer insights, financial analysis, market access, market research, pricing strategies, product management, promotions management, sales support, stakeholder influence, strategic planning, and strategic thinking.
• Brand management, consumer marketing, digital consumer engagement, digital marketing, market research, market segmentation, omnichannel marketing, product launches, strategic planning, and strategic thinking.
• Ability to travel approximately 10%.

Nice to have

• Experience in promotion or brand and marketing management, segment or customer-facing roles, strategy realization, market access, contracting or payer marketing, or global marketing.
• Strategic thinking, innovation, results orientation, project management, problem solving, analytical skills, business acumen, and critical thinking.
• Knowledge of healthcare trends, managed care, pharmaceutical commercial and regulatory requirements, and internal company structures, policies, operations, and approval processes.
• Experience collaborating cross-functionally, influencing others, building relationships, communicating effectively, prioritizing work, and adapting in fast-paced and ambiguous environments.
• Understanding of digital and technological trends with a consumer, patient, and customer-oriented mindset.

Culture & Benefits

• Hybrid work arrangement with first-shift daytime hours.
• Medical, dental, vision, and other insurance benefits for employees and families.
• Retirement benefits including a 401(k), paid holidays, vacation, compassionate leave, and sick days.
• Inclusive environment that values diverse perspectives, respectful challenge, and collective problem solving.