Senior Manager, Specialty Product Marketing

Location: Bethesda, MD or Manhattan, NY; hybrid, with 3 days per week in the office and flexibility.

Annual salary: $121,975.00–$189,625.00.

Company

hirify.global is a large U.S. auto insurer and Berkshire Hathaway company serving millions of customers through insurance products.

What you will do

• Own the brand and go-to-market strategy for cycle, boat, and RV specialty lines.
• Analyze business data, funnel trends, customer behavior, competitive performance, and research to shape marketing strategy and recommendations.
• Develop integrated Paid, Owned, and Earned Media and Creative strategies aligned with business objectives and the master brand.
• Lead agency and cross-functional partnerships across media, creative, CRM, product, events, social, experiential, influencer, and agent sales channels.
• Create business plans, creative briefs, KPIs, connected customer journeys, and growth pipelines across digital, phone, and agent distribution.
• Lead and develop a Marketing Lead and junior associates while owning and reconciling the Specialty marketing budget.

Requirements

• 7+ years of brand marketing or brand management experience, including experience with a Fortune 500 company and a record of driving significant, profitable growth through consumer marketing programs.
• Experience translating product or business needs into marketing strategy and analyzing data and qualitative insights to shape strategic plans.
• Experience managing and developing direct reports, including setting goals, delegating, giving feedback, and maintaining a high quality bar.
• Experience evaluating creative concepts and assets for strategic alignment and business impact, and writing clear briefs.
• Background in a conversion-driven service business such as financial services, insurance, SaaS, or banking; CPG or physical product marketing does not substitute for this experience.
• Ability to independently own new initiatives and an end-to-end specialty brand narrative.
• Comfort using AI tools such as Claude or Copilot for data analysis, briefing, and creative development.
• Experience with both established and entrepreneurial brands.
• Bachelor's degree required; MBA preferred.

Nice to have

• Experience marketing powersports, recreational vehicle, or specialty insurance categories.
• Agency-side experience managing multichannel campaigns.
• Familiarity with consumer and market research methodologies and translating findings into brand strategy.

Culture & Benefits

• Hybrid work with flexibility and regular office attendance.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive, collaborative culture focused on shared success, innovation, and accountability.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• hirify.global will not sponsor a new applicant for employment authorization for this position.