Head of Life, Disability & Executive Benefits Marketing (Insurance)

Location: Hybrid from the Hudson Yards, New York City office three days per week and remote two days per week; Stamford, CT, Pittsfield, MA, Holmdel, NJ, or Boston, MA hub locations may also be considered. Occasional travel of up to 25% is required. Candidates must be legally authorized to work in the United States without current or future employer sponsorship.

Salary: $132,420–$217,545 base pay, plus potential annual, sales, or other incentive compensation.

Company

hirify.global provides insurance and employee benefits and operates in a highly regulated financial-services environment.

What you will do

• Own the end-to-end marketing strategy and growth agenda across Life, Individual Disability, and Executive Benefits.
• Partner with Product, Distribution, Sales, Operations, Digital, Enterprise Marketing, and senior business leaders to align portfolio priorities and go-to-market plans.
• Lead customer-, producer-, employer-, and distribution-led segmentation, positioning, value proposition development, research, and market intelligence.
• Direct full-funnel marketing across thought leadership, content, paid and owned media, digital experiences, audience journeys, account-based marketing, producer activation, and sales enablement.
• Establish performance frameworks and KPIs covering demand, pipeline, sales contribution, adoption, engagement, conversion, persistency, and marketing effectiveness.
• Lead portfolio prioritization, budget stewardship, brand and compliance standards, and the development of a high-performing marketing team.

Requirements

• 10+ years of progressive marketing leadership experience in financial services, insurance, or another complex, highly regulated industry, including significant go-to-market strategy and growth responsibility.
• Success translating business strategy into customer- and distribution-led marketing strategies with measurable commercial outcomes.
• Experience leading complex portfolios, product lines, or market segments while balancing strategic planning with disciplined execution.
• Strong experience with segmentation, positioning, value propositions, integrated campaigns, product launches, digital marketing, and sales or distribution enablement.
• Ability to use customer, market, competitive, and performance insights to guide investment, prioritize opportunities, and optimize results.
• Significant people-leadership experience building, developing, and leading high-performing teams.
• Ability to influence senior leaders and align complex, matrixed, cross-functional organizations.
• Executive-level communication, presentation, and storytelling skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.

Nice to have

• Direct experience in Life insurance, Individual Disability Insurance, and/or Executive Benefits.
• Experience with complex insurance or financial-services distribution models, including brokerage, third-party partners, benefits channels, or B2B/B2B2C models.
• Experience serving professional, small-business-owner, employer, executive, and high-net-worth segments.
• Experience with solution-led selling, account-based marketing, customer journeys, digital transformation, marketing technology, and modern sales-enablement platforms.
• Advanced degree or relevant professional designation.

Culture & Benefits

• Hybrid schedule with three days in the office and two remote days each week.
• Full-time employees are eligible for company benefits and supportive, flexible resources.
• Professional skill-building, leadership development, and philanthropic opportunities are available.
• Guardian promotes inclusive collaboration, high ethical standards, and reasonable workplace accommodations.
• Guardian may use AI tools for preliminary application screening, with an option to request an alternative process within ten business days of applying.

Hiring process

• Current Guardian colleagues must apply through the internal Jobs Hub in Workday.
• Applicants may opt out of AI-assisted screening by emailing MyHR@glic.com within ten business days of applying and providing their name and requisition identification number.