Interim Associate Director of US Integrated Marketing

Location: Hybrid in New York, NY or Austin, TX, United States.

Salary: $145,000–$165,000 annually.

Company

hirify.global Inc. operates hirify.global Date, BFF, and Badoo, products that support dating, friendship, and healthy, equitable relationships through digital platforms.

What you will do

• Lead US integrated marketing strategy, go-to-market planning, campaign execution, performance analysis, and reporting.
• Manage internal and external partners, including creative, communications, media, product marketing, partnerships, growth, agencies, and talent partners.
• Lead and develop a team of 4 direct reports across the US Integrated Marketing function.
• Oversee influencer, creator, celebrity, and talent workstreams, including macro- and micro-creator strategy and partnership deliverables.
• Partner with Product to apply cultural insights to product strategy and changing dating behaviors.
• Use market and campaign data to optimize paid media mix, brand awareness, user acquisition, and in-market learning while managing shifting priorities.

Requirements

• Ability to work in a hybrid role based in New York, NY or Austin, TX.
• Ability to lead US integrated marketing strategy and campaigns.
• Experience managing a team of 4 direct reports and providing strategic direction across workstreams.
• Experience managing integrated campaigns from briefing and creative review through execution, performance analysis, and reporting.
• Experience collaborating with creative, PR, media, product marketing, partnerships, and growth teams.
• Experience overseeing influencer, creator, celebrity, talent, and agency partnerships, including identifying, negotiating, and managing deliverables.
• Data-driven decision-making skills, including monitoring brand awareness and user acquisition performance and recommending paid media mix.
• Strong judgment and a solutions-first approach when navigating shifting priorities and weekly pivots.

Culture & Benefits

• Fixed-term, 8-month maternity-leave coverage assignment.
• Medical, dental, and vision insurance available from the first day of the month following hire; eligibility begins after 30 days.
• Unlimited PTO, one company-wide week off, and weekly Focus Fridays.
• Fully paid life and long-term disability insurance.
• 401(k) with a 4% company match when contributing 6%; eligibility begins after 90 days.
• Monthly wellness benefit, Noom, Unmind, financial support resources, fertility and maternity benefits, 26 weeks of paid parental leave, and premium app access.