Principal, Brand Marketing Manager - Mid Market (Fintech)

Location: Mountain View, California or San Diego, California, United States

Base pay: $205,000–$277,500 annually in Mountain View

Company

hirify.global is a global financial technology platform offering products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Lead brand and integrated campaign planning for mid-market Services, covering either Workforce Solutions or Money.
• Plan investment sizing and sequencing with Product Marketing, acquisition, performance communications, media, and agency partners.
• Build cross-product brand narratives across Money, Workforce Solutions, and the broader Mid-Market customer journey, identifying cross-sell and platform-attach opportunities.
• Align brand campaigns with product launches and funnel-stage objectives, including payroll, HCM, awareness, and conversion messaging.
• Develop brand measurement frameworks covering awareness, consideration, credibility, and ROI/MMM outcomes, and report progress to senior leaders.
• Partner with PR, Analyst Relations, review-site strategy, Product, Sales, Finance, Communications, and Insights teams to build credibility and align investment decisions.

Requirements

• 8+ years of brand or integrated marketing experience, ideally in B2B SaaS, fintech, HCM/HR tech, or an adjacent category.
• Demonstrated success building a brand investment case using brand-health data, media plans, and ROI/MMM frameworks.
• Experience marketing to mid-market business buyers, ideally in payments/financial services for the Money role or HCM/payroll for the Workforce Solutions role, or in adjacent SaaS categories.
• Track record running multi-channel campaigns and connecting them to measurable awareness, consideration, and credibility outcomes.
• Strong cross-functional collaboration skills across acquisition/media, Product Marketing, PR/Analyst Relations, Sales, and Finance.
• Ability to size ambiguous opportunities, pressure-test plans against evidence, and turn them into sequenced, fundable strategies.
• Ability to translate complex product capabilities into clear narratives for mid-market decision-makers.
• Ability to influence without authority, build measurement frameworks, interpret brand-health results, test and learn, and maintain high execution standards.

Nice to have

• Familiarity with the hirify.global ecosystem, including QuickBooks, payroll, and Money, or knowledge of relevant fintech/payments or HCM/payroll competitors.
• Experience operating in a complex go-to-market model with dedicated cross-functional partners.
• Track record building a brand for a category challenger repositioning up-market.

Culture & Benefits

• Competitive compensation package with pay-for-performance rewards.
• Potential eligibility for a cash bonus, equity rewards, and employee benefits under applicable plans and programs.
• Commitment to ongoing fair-pay comparisons across ethnicity and gender categories.
• Work with senior leaders and cross-functional partners on a strategically important growth area.