Product Marketer (AI)

Location: On-site in the SF Bay Area or New York, United States

Company

hirify.global is an AI evaluation platform founded by researchers from UC Berkeley's SkyLab that uses real-world user preferences, open datasets, and scientific methodology to evaluate frontier models.

What you will do

• Own consumer-facing positioning and messaging across hirify.global's core product surfaces.
• Define value propositions for model comparisons, leaderboards, voting, and routing based on real-world use cases.
• Partner with Product and Design to improve onboarding, navigation, UX copy, and feature discovery.
• Lead go-to-market efforts for consumer launches, updates, and experiments, including launch messaging, in-product education, and external announcements.
• Translate evaluation methodology and data into accessible explanations while preserving scientific rigor.
• Collect and synthesize user insights, behavioral data, and feedback while collaborating with Product, Engineering, Research, Communications, and Community.

Requirements

• 5+ years of experience in Product Marketing, Growth, or Consumer Marketing, ideally in developer tools, SaaS, AI, or data-driven products.
• Ability to translate complex technical or data-heavy systems into clear, compelling consumer-facing narratives.
• Experience partnering with Product and Design on onboarding, UX copy, and feature launches.
• Track record of leading go-to-market efforts for consumer-facing products or features.
• Deep empathy for users and strong instincts for clarity, trust, and usability.
• Excellent written, verbal, and visual communication skills.
• Comfort operating with ambiguity and iterating quickly in an early-stage environment; strong attention to detail and organization.
• Proactive, self-directed working style with strong ownership and prioritization skills.

Nice to have

• Experience with AI products, evaluation frameworks, or data-driven marketplaces.
• Familiarity with user research, experimentation, and behavioral analytics.
• Background in communities, platforms, or products with network effects.
• Experience explaining scientific methodology and complex systems to target audiences.
• Familiarity with Notion, Google Drive, PostHog, Figma, Linear, or similar software tools.
• Prior startup experience.

Culture & Benefits

• Competitive compensation aligned to the market where the team member is based; the role-specific range is provided on the posting and depends on experience and work location.
• Comprehensive medical, dental, vision, and additional health and wellness benefits.
• Opportunity to work on cutting-edge AI with a small, mission-driven team.
• Culture emphasizing transparency, trust, community impact, craftsmanship, curiosity, and impact over hierarchy.
• Equal employment opportunity and commitment to a diverse and inclusive workforce.