Product Marketer (AI)

Location: San Francisco, CA, United States. In-office position five days per week, within walking distance of Caltrain.

Company

hirify.global builds a platform for self-improving software development that helps enterprise engineering teams operate autonomous software factories.

What you will do

• Define product positioning, messaging, and category strategy across the engineering lifecycle.
• Partner with Product, Sales, Solutions Engineering, Marketing, and BizOps on launch plans, audience strategies, and adoption programs.
• Develop buyer, user, competitor, and market insights to influence product and go-to-market decisions.
• Create narratives, pitch decks, competitive intelligence, solution briefs, use cases, and proof points for complex enterprise deals.
• Lead product launches, align cross-functional teams, prepare sales, and communicate the value of new capabilities to customers.
• Shape executive and market narratives, measure program impact, and refine messaging using customer research, adoption, and revenue data.

Requirements

• 5+ years of product marketing or related go-to-market experience, including experience at a high-growth AI, infrastructure, or developer-product company.
• Experience defining positioning and go-to-market strategy for technical products sold to Fortune 500 and enterprise customers.
• Exceptional writing, communication, and storytelling skills, with meticulous attention to detail and the ability to explain sophisticated technical concepts to business and technical audiences.
• Experience leading major product launches and coordinating cross-functional teams around a shared strategy.
• Strong customer and market instincts supported by rigorous, data-informed research and decision-making.
• Ability to operate at both strategic and executional levels in a fast-moving environment.
• Strong executive presence and ability to partner across Engineering, Product, Sales, and Marketing in a highly collaborative, team-oriented setting.
• Passion for developers, AI, autonomy, and shaping how a new category is understood and adopted.

Culture & Benefits

• Work directly on products focused on autonomous and self-improving software development.
• Collaborate across Product, Engineering, Sales, Marketing, Solutions Engineering, and BizOps.
• Work in person five days per week from the San Francisco office.