Sr. Director, Marketing Operations (AI)

Location: U.S. Remote

Salary: Estimated base salary of $174K–$217K per year, plus potential equity and bonus.

Company

hirify.global provides an AI-powered, cloud-native Identity Security Platform for securing human and machine identities across cloud infrastructure, traditional infrastructure, data, SaaS applications, and AI.

What you will do

• Set top-of-funnel strategy, targets, channel and segment allocation, conversion assumptions, and marketing planning rhythms with demand generation, field marketing, sales development, and GTM leadership.
• Own the marketing technology stack and optimize lead scoring, routing, attribution, MQL/SQL definitions, SLAs, and lead-to-opportunity handoffs.
• Run weekly and monthly funnel inspections, conversion analysis, campaign reporting, forecasting, dashboards, executive and board reporting, and marketing QBRs.
• Establish shared funnel definitions, targets, benchmarks, and a single source of truth for marketing, sales development, and sales.
• Lead data governance for lead, account, and campaign integrity, including privacy and future SOX/IPO-readiness requirements.
• Manage a Director of Top-of-Funnel Operations responsible for vendors, tooling, process execution, and a Mexico-based data quality team.

Requirements

• 10+ years of experience in Marketing Operations, Demand Generation Operations, RevOps, or GTM Strategy, including 3+ years in a senior leadership role owning top-of-funnel strategy and operations at scale.
• Proven experience owning funnel strategy, targets, conversion strategy, channel economics, and investment decisions rather than only administering systems or reporting.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua and CRM integration with Salesforce for lead-to-opportunity workflows.
• Specific experience implementing AI technologies, including AI SDR agents or AI-enhanced lead scoring, to improve productivity and legacy workflows.
• Experience building and presenting board- or executive-level funnel performance, QBR, and planning materials.
• Experience leading senior managers or directors, including distributed or near-shore/offshore data operations or data governance teams.
• Strong analytical and forecasting skills, including funnel metrics, conversion and velocity modeling, attribution, and marketing-sourced or marketing-influenced pipeline reporting.
• Bachelor’s degree required.

Nice to have

• Experience in a company scaling toward an IPO or operating as a public company, particularly with data integrity and reporting controls.
• MBA or equivalent advanced degree.

Culture & Benefits

• Collaborative, respectful, innovative, and globally minded work environment guided by the values of spirited behavior, trust, respect, ownership, nimbleness, and global perspective.
• Meaningful work protecting human and machine identities for large organizations.
• Competitive salary, performance-based bonus program, and potential equity.
• Healthcare insurance, pension or retirement matching, comprehensive life insurance, employee assistance program, time off plans, and paid company holidays.
• Equal opportunity and affirmative action employment environment.