Customer Marketing Manager

Location: Remote in Canada; Calgary, AB; Montreal, QC; Ottawa, ON; Toronto, ON; or Vancouver, BC. The role operates 100% virtually from a home office. Global opportunities may be available in Canada, Mexico, and the UK for candidates who permanently reside in the relevant country and already have current work authorization.

Company

hirify.global is a remote-first performance marketing company helping B2B SaaS and technology companies drive measurable growth across paid media, SEO and content, CRO, creative, and RevOps.

What you will do

• Build and own a customer marketing strategy spanning advocacy, lifecycle engagement, and expansion.
• Identify customer advocates and turn their results into case studies, testimonials, reviews, references, and customer stories.
• Develop segmented lifecycle communications, nurture campaigns, gifting programs, referral campaigns, and targeted outreach.
• Use signal tracking, customer relationship data, and account mapping insights to reconnect with customer champions, past customers, and relevant contacts.
• Partner with sales, client services, and partners to support retention, renewals, cross-sell, upsell, referrals, introductions, and account growth.
• Track customer marketing contribution to NRR, pipeline, revenue, advocacy participation, reference influence, engagement, and conversion.

Requirements

• Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, owning programs tied to retention, advocacy, or expansion.
• Experience marketing to B2B audiences, ideally in an agency, professional services business, or B2B SaaS company.
• Experience developing customer advocacy programs and producing case studies, testimonials, or sales enablement content.
• Hands-on experience creating segmented email campaigns and nurture programs, including audience selection, copywriting, execution, and reporting.
• Experience partnering with sales and client-facing teams to turn customer insight into campaigns and revenue opportunities.
• Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms.
• Ability to conduct customer interviews, write credible customer stories, connect marketing activity to retention and revenue, interpret performance data, and run experiments.
• Ability to build repeatable processes, align cross-functional teams, manage competing priorities, communicate directly, and work independently in a remote environment.
• Ability to use AI thoughtfully for research, personalization, and execution while maintaining accuracy and a natural human voice.

Nice to have

• Familiarity with signal tracking and account mapping software.

Culture & Benefits

• Remote-first work with collaboration through virtual meetings, Slack, and standard office productivity tools.
• Medical, dental, vision, disability, and life insurance coverage, including an employer-paid plan for employees and an employer contribution for dependents in the US, Canada, and Mexico.
• Access to mental and physical wellness benefits, including Spring Health, Headspace, Omada, Aaptiv, and One Medical.
• Unlimited PTO with a two-week minimum, paid company holidays, birthday leave, end-of-year recharge, and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match, annual tenure-based bonus, and an annual company-wide retreat.
• Set living wage; actual salary varies according to compensation practices, job-related skills, and experience.

Hiring process

• Reasonable accommodations are available during application, interviews, pre-employment testing, and the selection process.