Marketing Automation Manager (Marketo)

Location: Bucharest, Romania; hybrid work format.

Company

hirify.global creates enterprise automation software designed to transform how organizations work.

What you will do

• Own the end-to-end build and execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns.
• Design and maintain program structures, channels, statuses, smart campaigns, lead flow, scoring, lifecycle progression, and attribution.
• Build, deploy, customize, test, and optimize email campaigns, which represent approximately 60% of the role.
• Validate integrations, tracking, data flow, QA, approvals, launch readiness, and alignment with global brand and email standards.
• Analyze campaign and email performance, maintain weekly and monthly KPI reporting, and optimize engagement, conversion, and pipeline impact.
• Partner with Demand Generation, field Marketing, ABM, Events, and Partner Marketing teams to translate campaign requirements into scalable automation.

Requirements

• 3+ years of hands-on Marketo experience.
• Strong expertise in Marketo programs, channels, statuses, smart campaigns, and operational workflows.
• Experience with email marketing execution and optimization, segmentation, testing strategies, and performance analysis.
• Solid understanding of demand generation and lifecycle marketing.
• Comfortable using HTML and CSS for light email customization.
• Strong collaboration and stakeholder management skills.
• Detail-oriented, process-driven, and results-focused approach.
• Ability to ensure compliance with GDPR, consent management, email regulations, data hygiene, and list management requirements.

Nice to have

• Marketo or email marketing certifications.

Culture & Benefits

• Hybrid, office-based, and remote work arrangements vary according to business and role requirements.
• Inclusive workplace focused on diversity, equal opportunity, and reasonable accommodations.
• Applications are assessed on a rolling basis, and the requisition may close when a qualified candidate is selected.