Manager, Sports Marketing (Baseball & Hockey)

Location: Hybrid, 3 days per week onsite at corporate offices in Bethesda, MD or Manhattan, NY.

Annual salary: $109,675.00–$172,200.00.

Company

hirify.global is a large U.S. auto insurer and a member of the Berkshire Hathaway family of companies, serving millions of customers nationwide.

What you will do

• Negotiate, renew, and manage league, team, school, and talent sponsorship partnerships with Legal, Procurement, and agency partners.
• Evaluate asset valuation, pricing, exclusivity, category protections, renewal rights, and rights gaps, presenting recommendations and tradeoffs to senior leaders.
• Develop activation strategies that connect sponsorship rights and assets to brand, business, and local-market objectives.
• Lead cross-functional planning across Social, Influencer, Creative, Analytics, Media, Go-to-Market, and Experiential teams.
• Manage partnership measurement, budgets, forecasting, invoices, deliverables, and renewal or investment recommendations.
• Lead, coach, and develop the team while helping shape its structure, hiring, onboarding, standards, and operating playbook.

Requirements

• 8+ years of experience in sports marketing, sponsorships, or partnership marketing, including negotiating and managing sponsorship agreements and leading activations from planning through recap.
• Demonstrated experience with asset valuation, pricing, exclusivity, category protections, renewals, and collaboration with Legal and Procurement.
• Deep knowledge of baseball and hockey, including MLB and NHL league and team structures, local-market rights, and media, in-venue, and digital inventory.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking, with marketing connected to customer acquisition and retention.
• Experience managing senior-level relationships with properties, agencies, and vendors while coordinating multiple concurrent initiatives in a matrixed environment.
• Experience managing, coaching, and developing team members and growing team capability.
• Experience managing budgets and using measurement and learnings to evaluate performance and inform renewal and investment decisions.
• Strong written and verbal communication skills, including executive-ready memos and presentations.
• Comfort using AI tools such as Claude or Copilot for analysis, drafting, and workflow support. Bachelor's degree in marketing, business, sports management, communications, or a related field is preferred.

Nice to have

• Experience on the league, team, or agency side of sports marketing.
• Direct relationships with MLB, NHL, club partnership teams, or sports marketing agencies.
• Experience with local-market partnership strategy, local media, broadcast rights, experiential activations, or live events.
• Experience building or scaling a team, including defining roles, hiring, and onboarding.

Culture & Benefits

• Hybrid work arrangement with three onsite days per week at the designated corporate offices.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success, innovation, integrity, and accountability.
• Competitive pay, benefits, and flexibility supporting employee well-being and long-term development.
• hirify.global will not sponsor a new applicant for employment authorization for this position.