Product Marketing Lead: Temp Maternity Leave Coverage

Location: San Francisco, CA; hybrid employees work from the office 3 days per week on Tuesdays, Thursdays, and one flex day, with remote work permitted for up to 4 weeks per year.

Salary: $180,000–$247,500 per year, plus equity and benefits.

Company

hirify.global is a technology wholesale marketplace connecting independent retailers with brands through technology, data, and machine learning.

What you will do

• Own product-area direction and identify opportunities from concept through implementation.
• Develop end-to-end GTM strategy, positioning, messaging, launches, adoption, and long-term GTM direction.
• Build customer narratives, personas, and positioning for new and existing products.
• Lead multi-channel campaigns, sales enablement, lifecycle and CRM communications, and customer education.
• Influence product roadmaps and program design through customer insight and executive-level communication.
• Measure GTM impact, establish ROI, run post-mortems and optimizations, and raise the team’s product marketing craft using AI tools.

Requirements

• 10+ years of product marketing or closely related GTM experience, including 6+ years in core product marketing.
• Experience owning GTM strategy for a product area end to end, setting direction, identifying new opportunities, and leading initiatives from concept through outcomes.
• Ability to build positioning from scratch, reposition products, and maintain coherent narratives across multiple launches.
• Experience driving adoption through sales-assisted or lifecycle-driven motions, including sales enablement and/or lifecycle and CRM communications.
• Experience setting measurable GTM goals, designing incrementality and A/B testing with analytics partners, and building business cases and ROI.
• Bias toward action, fast iteration, independent deadline-setting, and flexibility as new information emerges.
• Experience influencing product roadmaps and program design upstream.
• Ability to communicate with and align senior stakeholders at the executive level.
• Experience conducting or directing customer research and translating findings into positioning and strategy.
• Experience building thematic campaigns across product areas and actively experimenting with AI tools for product marketing.

Nice to have

• Contractor or consultant experience with the ability to ramp quickly and deliver independently against a defined scope.
• Background in STEM, management consulting, finance, or another quantitative field.
• Experience in high-growth or scaling environments where product marketing infrastructure was still being built.
• Experience marketing complex or highly technical products where customer trust and education are central to adoption.
• Familiarity with independent retailers or small-business owners and their decision-making and trust factors.
• Experience with two-sided marketplaces where brand and buyer motions are distinct but interdependent.

Culture & Benefits

• Temporary maternity leave coverage engagement with scope that may shift according to business needs.
• Hybrid work arrangement with limited annual remote flexibility.
• Competitive pay, equity, comprehensive benefits, and access to enterprise AI tools.
• Fast-moving environment focused on meaningful customer problems, craft development, inclusion, and equal access to opportunities.