Global Sales Enablement Lead (AI)

Location: London, United Kingdom; hybrid

Company

Frontline operations platform for retail and hospitality, combining store tasks, communications, learning, and AI products for enterprise retailers across North America, Europe, and APAC.

What you will do

• Design and run a 60-day onboarding and certification programme for new Account Executives covering pitch, discovery, and MEDDPICC.
• Structure inherited-deal handovers and pair new AEs with solution consultants and executive sponsors on initial deals.
• Build prospecting playbooks, account-planning methods, and weekly cadences to increase self-generated qualified pipeline.
• Define stage-exit criteria and coach discovery, business cases, executive access, and deal reviews to improve deal quality.
• Create discovery playbooks and demo standards for AI products, including rules for specialist involvement.
• Equip sales managers to coach the playbook and own Salesforce dashboards tracking ramp and enablement outcomes.

Requirements

• 5+ years in B2B SaaS sales enablement, sales leadership, quota-carrying enterprise sales, or a combination.
• Demonstrated success measurably reducing ramp time for enterprise AEs in long, multi-stakeholder sales cycles.
• Hands-on experience with MEDDPICC or a similar qualification methodology and with building prospecting playbooks.
• Ability to build and operate Salesforce reporting and evaluate work through outcomes rather than activity.
• Credibility with sellers and managers, including the ability to lead both deal reviews and training sessions.
• Experience supporting teams across North America, Europe, and APAC time zones.

Nice to have

• Experience selling to retail, hospitality, or other multi-site operators.
• Experience enabling teams to sell AI or newly launched products.
• French or another European language.

Culture & Benefits

• Hybrid work arrangement in London.
• Build the first global sales enablement programme from the ground up.
• Success is measured through onboarding completion, AE ramp, pipeline creation, first-deal timing, retention, and Salesforce reporting.
• Year-one targets include certification and dashboard launch within 90 days, improved pipeline by month 6, and first AE deals within 5–6 months.