Lead Adobe Application Consultant (Adobe Experience Cloud)

Location: Madrid, Community of Madrid, Spain

Company

hirify.global, part of WPP Enterprise Solutions, designs, builds, and operates marketing, commerce, CRM, and customer-experience systems for global brands across 40+ markets.

What you will do

• Translate client and marketer business objectives into technical requirements and Adobe solutions.
• Configure and implement Adobe marketing applications, business rules, automations, features, and end-to-end client experiences.
• Use Adobe Experience Platform and related tools to build data audiences, manage segments, and assess data quality and integrity.
• Test configurations and new features, execute UAT, and troubleshoot technical issues in Adobe applications.
• Collaborate with developers, architects, data specialists, project managers, operations teams, and clients to deliver reliable solutions.
• Identify opportunities to optimize Adobe platforms and contribute to continuous improvement.

Requirements

• 5–8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
• Hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution from requirements assessment and technical debriefing through build, QA, testing, deployment, monitoring, and optimization.
• Ability to independently assess, develop, and maintain scalable campaign solutions and contribute to solution design from scratch.
• Experience developing and executing campaign- or program-level UAT tests and supporting technical, solution, campaign, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Knowledge of data usage in campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Ability to work cross-functionally, communicate technical topics clearly to non-experts, solve problems analytically and pragmatically, and maintain strong attention to detail and quality.

Nice to have

• Relevant platform certifications or accreditations, such as AJO, Adobe Campaign, Braze, or similar.
• Strong interest in marketing technology and the latest AI developments.

Culture & Benefits

• Work within a cross-functional team of developers, architects, data specialists, product managers, project managers, creative experts, and client teams.
• Collaborate with specialists across technology, creative, and client organizations within a global operating unit.
• Equal opportunity employer committed to respect, inclusion, and equal career opportunities.

Hiring process

• Apply through the vacancy application process; submitted information is sent to MAP/VML.