Email & Lifecycle Operations Manager (HubSpot)

Location: Barcelona, Spain — on-site.

Company

hirify.global provides an all-in-one SaaS platform that helps hospitality businesses automate, optimize, and scale property-management operations.

What you will do

• Own the email and lifecycle marketing program end to end, including workflows, data, deliverability, and cross-team processes.
• Identify and prioritize opportunities to improve conversion, deliverability, and the marketable-contact base.
• Coordinate email, Pendo, SMS, and sales sequences into cohesive, non-overlapping customer journeys.
• Design and run repeatable campaign intake and delivery processes across content, design, and operations teams.
• Build and manage complex HubSpot workflows, including trigger logic, segmentation, and quality assurance.
• Improve database health, measurement, and operational efficiency through deliverability practices, BI collaboration, AI, and automation.

Requirements

• Deep hands-on HubSpot expertise as a marketer, including workflows, lists, properties, subscription types, and reporting.
• Operations mindset with the ability to design processes, documentation, and tooling for efficiency.
• Proven ability to identify opportunities and turn them into projects that improve conversions, deliverability, or database growth.
• Ability to orchestrate email, in-product, SMS, and sales touchpoints as one cohesive journey.
• Strong communication and stakeholder-management skills; proactive, responsive communication and early escalation of risks and delays.
• Strong business acumen and work ethic, with ownership of delivery end to end and a focus on business outcomes.
• Campaign operations experience, including complex workflows and coordination across design, content, and operations teams.
• Solid understanding of email deliverability, mailability, and CRM integrations, including Salesforce, enrichment, and validation.
• Working knowledge of email and privacy law; GDPR is required, along with consent, opt-in, and re-permissioning practices.
• Lifecycle marketing expertise covering onboarding, nurture, re-engagement, and win-back.
• B2B SaaS marketing experience.
• English proficiency with at least 3 years of professional experience in an English-speaking work setting.

Nice to have

• HubSpot administrator-level expertise.
• Knowledge of CASL and other regional regulations, including CAN-SPAM.

Culture & Benefits

• Fast-growing global startup focused on hospitality technology.
• 900+ employees working across 16 countries.
• Work in a dynamic, global, and impact-driven environment.
• Equal employment opportunities are provided regardless of legally protected characteristics.