Search Marketing Operations Specialist (Paid Search)

Location: Tlaquepaque, Jalisco, Mexico. Full-time, first shift in Mexico.

Company

hirify.global is hiring for its US Store Paid Search team.

What you will do

• Create and maintain advanced Excel- and Python-based tools for Paid Search budget planning, daily pacing, performance tracking, and recurring reporting.
• Develop automations that use actual results to adjust future spend targets and improve workflow accuracy and efficiency.
• Manage Alliance partner-funded Paid Search activities, including spend tracking, creative approvals, financial accruals, reporting, and Proof of Execution requirements.
• Coordinate with Marketing, Finance, and Alliance stakeholders to collect documentation, resolve discrepancies, and meet submission deadlines.
• Submit monthly advertising invoices to Accounts Payable and reconcile invoices, spend, budgets, and financial records.
• Support Paid Search and Performance Max campaign management and broader digital marketing responsibilities after training.

Requirements

• Advanced Excel skills, including complex formulas, data manipulation, and sophisticated interconnected workbooks.
• Strong analytical and quantitative problem-solving skills, including the ability to translate complex business requirements into scalable solutions.
• Highly independent and self-directed, with ownership of recurring processes and limited oversight.
• Exceptional organization and attention to detail across multiple workstreams, documentation requirements, and recurring deadlines.
• Strong troubleshooting skills and a continuous-improvement mindset.
• Strong communication skills and the ability to work effectively across Marketing, Finance, and partner teams.

Nice to have

• Experience with Python, Power Query, VBA, or Power Automate.
• Familiarity with Google Ads, Microsoft Ads, or SA360.
• Experience with marketing budget management, media spend tracking, or financial reconciliation.
• Experience managing co-marketing or partner funds or similar compliance processes.
• Interest in AI and emerging technologies applied to marketing operations.

Culture & Benefits

• Work with Marketing, Finance, and Alliance stakeholders in a detail-oriented, cross-functional environment.
• Full-time first-shift schedule in Mexico.
• Equal employment opportunity is provided regardless of protected characteristics.