Sr. Associate, Retention Marketing

Location: Mexico City, Mexico, with one office day per week, typically Thursday; flexibility to collaborate across US time zones.

Company

hirify.global Technologies Mexico supports hirify.global’s platform through retention marketing programs for Dashers and merchants.

What you will do

• Build, test, and launch lifecycle campaigns across email, push, SMS, and in-app messaging.
• Own audience setup, personalization, scheduling, deployment, and automated journey configuration in Beacon.
• Configure triggers, decision splits, entry and exit criteria, and exclusion rules for eligible audiences.
• Validate campaign content, audience eligibility, personalization, links, timing, and automation logic before and after launch.
• Partner with US-based marketing, data, product, engineering, and design teams to clarify requirements, manage dependencies, and communicate progress and risks.
• Use delivery, engagement, and quality metrics to improve lifecycle programs, testing, documentation, and production workflows.

Requirements

• 3+ years of experience in CRM operations, lifecycle marketing, retention marketing, email marketing, or marketing automation, including at least two recent years of substantial hands-on campaign execution.
• Hands-on experience personally building, testing, and launching campaigns in a scaled CRM or marketing automation platform such as Iterable, Salesforce Marketing Cloud, Braze, or a comparable tool.
• Experience configuring audience segments, automated journeys, and personalization for campaigns reaching 100,000+ users or for business audiences with complex lifecycle requirements.
• Ability to validate campaign setup, troubleshoot execution issues, and interpret campaign data to improve quality and effectiveness.
• Ability to independently manage multiple campaign deadlines and dependencies.
• Clear written and spoken English communication with US-based partners.

Culture & Benefits

• Hybrid work based in Mexico City with one office day per week, typically Thursday.
• Collaboration with US-based and cross-functional marketing, data, product, engineering, and design teams.
• Individual contributor role with approximately 70–80% campaign execution and 20–30% strategy and stakeholder collaboration.
• Success is measured by campaign quality, on-time delivery, production efficiency, and lifecycle effectiveness.