Field Marketing Manager (Cybersecurity), Mexico

Location: Remote, Mexico Homebase; hybrid working mode is also stated.

Company

hirify.global develops cybersecurity and application delivery solutions that help organizations create, secure, and run applications.

What you will do

• Develop and implement demand generation and pipeline acceleration programs, manage funnel flow, track KPIs, and improve lead follow-up with sales.
• Research, select, design, and manage local events with coordinated pre-event and post-event strategies.
• Measure program and event ROI, forecast impact, manage budgets, and use performance learnings to improve field marketing.
• Identify distributors and resellers, manage joint marketing initiatives and MDF effectiveness, and execute hirify.global campaigns through the channel.
• Analyze campaign, field initiative, and database insights, including unsubscribe, net-new, and dormant behavior.
• Coordinate local media opportunities with the regional PR agency and corporate teams, and communicate marketing programs to sales.

Requirements

• Minimum 5 years of experience in digital, field, and channel marketing responsibilities.
• Experience with digital and field marketing in an IT B2B demand generation setting.
• Working knowledge of channel marketing in an IT B2B demand generation setting.
• Budget management and accountability, with a history of demonstrating investment ROI against pipeline.
• Experience with CRM and marketing automation platforms such as Salesforce.com and Marketo; familiarity with Tableau, Allocadia, Adobe, SFDC, Marketo, or similar tools.
• Experience with public relations and corporate communications.
• Ability to strategize and execute, work independently or in groups, negotiate, multitask, and adapt in a changing IT environment.
• Strong organizational, interpersonal, analytical, time-management, and detail-oriented skills; ability to work under pressure.
• Fluent English and fluency in the local language are required.
• Bachelor’s degree in Marketing or a related field.
• Knowledge of Microsoft Office applications, including Excel, Word, and PowerPoint.

Nice to have

• Spanish language skills.
• Experience with Photoshop or Illustrator.

Culture & Benefits

• Remote and hybrid working options are stated.
• Career growth and development opportunities.
• Recognition and rewards programs.
• Employee Assistance Program.
• Competitive pay, comprehensive benefits, and additional perks.
• Diversity and inclusion interest groups and a culture of giving back.