Go-To-Market Senior Sales Manager (CPG)

Location: Camden, New Jersey, USA; hybrid work required under hirify.global workplace policy, with approximately 20–30% travel for customer meetings and headquarters visits.

Salary: $141,700–$194,800 base annually.

Company

hirify.global is a food company with a portfolio of established brands including hirify.global, Goldfish, Pepperidge Farm, Prego, Rao's Homemade, V8, and others.

What you will do

• Own annual and long-range go-to-market strategies for the assigned category, covering assortment, pricing, promotion, pack architecture, and innovation.
• Deliver category net sales, gross profit, market share, distribution, velocity, and financial objectives.
• Align brand strategy with retailer and shopper needs and create customer-specific selling stories and category growth plans.
• Lead category inputs into Innovation, S&OP, and IBP processes while driving forecast accuracy.
• Partner with Revenue Growth Management to optimize pricing, promotion, product mix, and trade investment guardrails.
• Influence cross-functional teams, senior leadership, customers, and retailer partners on strategic category initiatives.

Requirements

• 8+ years of experience in CPG sales, customer strategy and planning, brand management, category management, or related commercial roles.
• Strong understanding of CPG commercial drivers, including assortment, pricing, promotion, trade investment, and revenue growth management.
• Demonstrated success delivering category growth, sales objectives, and market share gains.
• Experience building and executing go-to-market strategies and commercial plans.
• Strong commercial and financial acumen, including P&L management and trade investment optimization.
• Proficiency with syndicated data platforms such as Circana and NielsenIQ, retailer POS data, and shopper insights.
• Ability to influence and collaborate across a highly matrixed organization without direct authority.
• Proven ability to engage and influence senior internal and external stakeholders, supported by strong analytical, strategic thinking, and communication skills.

Nice to have

• Bachelor's degree, MBA, or another advanced degree.
• Experience leading multi-year category growth strategies.
• Experience presenting to executive leadership teams and customer top-to-top meetings.
• Deep expertise in category management, shopper marketing, or Revenue Growth Management.
• Experience supporting innovation commercialization and product launch execution.
• Prior experience managing S&OP or IBP planning processes.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day of employment.
• Matching 401(k) plan with immediate vesting, unlimited sick time, paid time off, and holiday pay.
• Hybrid work with occasional evening or weekend customer events and approximately 20–30% travel.
• Access to a fitness center, on-site childcare, company store, Employee Resource Groups, and the hirify.global Cares matching program.