Lead, Performance Media (AI)

Location: United States — Remote. The position is based in Charlotte, NC, with remote and hybrid work options depending on country.

Salary: $118,000–$135,000 annually, depending on experience and location.

Company

Experience innovation consultancy blending data, AI, creativity, technology, and strategy to help leading organizations create digital customer experiences and business value.

What you will do

• Set the strategic direction for performance media across client portfolios, including paid search, paid social, programmatic, video, CTV, retail media, and emerging platforms.
• Translate business and growth objectives into integrated, full-funnel, omnichannel media strategies connecting brand, performance, customer experience, creative, data, and commerce.
• Oversee media planning, campaign activation, optimization, budget pacing, QA, governance, partner relationships, and test-and-learn programs.
• Lead measurement and performance management across attribution, incrementality testing, media mix modeling, KPIs, and business outcomes.
• Build trusted relationships with senior client stakeholders, support account growth and new business, and contribute to scoping, resourcing, and budget management.
• Lead, coach, develop, and scale senior managers, planners, buyers, and specialists while shaping practice priorities and AI-enabled ways of working.

Requirements

• 8–10 years of experience in digital and performance media planning and buying, ideally in an omnichannel agency or consultancy environment.
• Deep expertise across paid digital channels, including paid search, paid social, programmatic, online video, CTV, and retail media, with working knowledge of traditional and offline channels in an integrated mix.
• Proven experience managing, mentoring, and growing media teams, including senior-level direct reports.
• Experience owning large, multi-channel budgets and delivering measurable business results across multiple clients or brands.
• Exceptional client leadership, presentation, and storytelling skills, including advising senior and executive stakeholders.
• Ability to operate strategically while remaining close enough to execution to guide, unblock, and quality-check team work.

Nice to have

• Experience integrating AI-powered tools and automation into media workflows, with a clear perspective on improving efficiency, insight, and performance.
• Strong command of attribution, incrementality, media mix modeling, tracking, and ad operations fundamentals.
• Commercial experience with scoping, resourcing, negotiation, and new business development.
• Experience with Agile methodologies and consulting.

Culture & Benefits

• Values-driven, collaborative environment focused on sharing knowledge, care, and challenging conventional thinking.
• Continuous learning, professional development programs, international career opportunities, and access to industry experts and training.
• Remote and hybrid work flexibility, depending on country.
• Medical, dental, and vision insurance for employees and families, plus employer contributions to Health Savings Accounts.
• Inclusive workplace with accessibility support available during the hiring process.

Hiring process

• Talent Acquisition reviews applications and contacts candidates whose skills and experience align with the role.
• The CV should describe relevant experience and expertise; candidates are evaluated on skills, experience, and potential.