Associate Media Director

Location: Hybrid in Atlanta, Austin, or Chicago, with 3+ full days per week in the office or at a client site.

Salary: $110,000–$125,000 USD annually.

Company

hirify.global delivers integrated media strategy, activation, and related marketing services for B2B and consumer clients.

What you will do

• Develop, manage, and execute integrated digital-first media plans across paid, owned, and earned channels, including paid social, paid search, programmatic display and video, and content partnerships.
• Lead audience segmentation, customer journey development, launch, activation, and nurture strategies for B2B and B2C clients.
• Oversee campaigns across research, planning, activation, tracking, measurement, reporting, and optimization.
• Own UTM taxonomy, pixel and tag implementation, conversion tracking, attribution, KPI dashboards, and data flow into marketing automation and CRM systems.
• Lead client meetings, present plans and performance, develop proposals and scopes of work, and contribute to new business pitches.
• Manage media budgets, billing forecasts, vendor and publisher relationships, negotiations, and team mentoring.

Requirements

• 6+ years of digital media planning and activation experience, primarily in an agency environment.
• Experience with both B2B and B2C clients. Financial services experience, including banking, insurance, wealth and asset management, payments, or fintech, is strongly preferred, including work with legal and compliance review processes.
• Hands-on experience planning and activating paid social, paid search, and programmatic campaigns, with working knowledge of LinkedIn Campaign Manager, Meta, Google Ads, DV360, and/or The Trade Desk.
• Strong knowledge of campaign tracking and measurement, including UTMs, Google Tag Manager, conversion tracking, and attribution, with the ability to connect media performance to business outcomes.
• Experience managing multi-million-dollar media budgets and media vendor relationships.
• Fluency with media research and planning tools such as MRI-Simmons, Kantar, Pathmatics, MediaRadar, and GWI.
• Experience supervising and developing junior team members.
• Strong presentation and communication skills, including confidence leading conversations with senior client stakeholders.
• Ability to manage multiple projects, remain detail-oriented under pressure, solve problems creatively, and move between strategic planning and hands-on execution.
• Bachelor's degree in advertising, marketing, or a related field, or equivalent experience.

Nice to have

• Experience with demand generation and lead generation programs, including content syndication, webinars, virtual events, and sponsored content with trade publications.
• Exposure to account-based marketing and intent data platforms such as 6sense, Demandbase, and Bombora.
• Familiarity with marketing automation and CRM platforms such as Salesforce, HubSpot, and Marketo.

Culture & Benefits

• Hybrid work with regular attendance at an office or client site.
• Inclusive equal opportunity workplace committed to diverse backgrounds, perspectives, and skills.
• Employment, promotion, and evaluation decisions are based on qualifications, merit, and business need.