Paid Media Influencer Analyst

Location: US - Remote

Salary: $75K–$90K annually for US-based candidates; candidates outside the US may receive a location-specific range.

Company

Hims & Hers is a public health and wellness platform providing personalized access to diagnosis, treatment, and delivery.

What you will do

• Partner with the Influencer/Creator team to source and vet creators across product categories and guide conversion-focused paid media briefs and edits.
• Set up and launch Meta Partnership Ads and TikTok Spark Ads, including permissions, tagging, and boosting.
• Manage campaign budgets, audience testing, creative refreshes, optimization, and scaling toward conversion and efficiency targets.
• Measure influencer ad performance alongside brand and creative-led paid social, identifying effective influencers, formats, and hooks.
• Build tracking systems for creator relationships, whitelisting status, content rights, and performance history, and feed learnings into future partnerships.
• Partner with Legal and Medical to ensure influencer content and disclosures meet healthcare marketing compliance requirements.

Requirements

• Direct experience working with an influencer team and guiding content creation and editing toward conversion-focused paid outcomes.
• Hands-on experience with Meta Partnership Ads or branded content allowlisting, including permissions setup and troubleshooting.
• Hands-on experience running TikTok Spark Ads from creator organic posts.
• Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok.
• Experience in ecommerce or direct-to-consumer paid social, including budget management, performance measurement, and optimization toward efficiency targets.
• Strong cross-functional collaboration skills across creative, influencer, and performance media teams.
• Comfort with lightweight content editing and review to keep creator content on-brand and platform-ready.

Nice to have

• Experience in telehealth, healthcare, wellness, or another regulated or highly compliant advertising category.
• Familiarity with influencer and creator management platforms such as Grin, Aspire, or CreatorIQ.
• Basic video editing skills with CapCut, Premiere, or similar tools.
• Experience testing and scaling UGC or creator content beyond influencer-specific programs.

Culture & Benefits

• Competitive salary and equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Medical, dental, and vision coverage, plus parental leave.
• Employee Stock Purchase Program and 401k with employer matching contribution.
• Offsite team retreats and a flexible remote work approach.
• Commitment to diverse perspectives, ethics, wellness, belonging, and reasonable accommodations.