Customer Retention, Marketing, Vice President

Location: New York, NY, United States

Salary: $160,000–$270,000 base salary annually, plus potential discretionary bonus

Company

Marcus by hirify.global is hirify.global' digital consumer banking business, providing online savings accounts and Certificates of Deposit to individual consumers.

What you will do

• Lead customer retention, onboarding, product adoption, and lifecycle marketing strategies for US Deposits.
• Develop customer segmentation and next-best-action approaches using behavioral data and customer research.
• Oversee campaign implementation in enterprise CRM and marketing automation platforms.
• Define CRM data requirements, KPIs, reporting, and performance optimization initiatives with analytics teams.
• Architect multivariate testing frameworks and direct creative teams on messaging, brand consistency, and compliance.
• Collaborate with Analytics, Design, Compliance, Legal, Product, Brand, and external agencies to scale retention marketing capabilities.

Requirements

• 10+ years of progressive leadership experience in loyalty, email, CRM, product, or digital marketing, preferably in financial services.
• Expertise with enterprise marketing automation and CRM platforms such as Adobe Campaign, Marketo, Braze, Oracle/Responsys, or similar.
• Experience with agile project management methodologies and tools, including JIRA and Confluence.
• Strong analytical, strategic problem-solving, process governance, and data-driven decision-making skills.
• Advanced proficiency with data visualization and reporting tools such as Tableau.
• Bachelor's degree required; MBA or advanced degree preferred.

Nice to have

• Experience pioneering and scaling customer loyalty programs and content marketing leadership.
• Experience in financial services marketing.

Culture & Benefits

• Professional development through training programs and firmwide networks.
• Benefits, wellness, personal finance, and mindfulness offerings.
• Competitive benefits are generally available to eligible active US employees working at least 20 hours per week.
• Commitment to diversity, inclusion, and reasonable accommodations during the recruiting process.