Marcus by Goldman Sachs, Customer Retention, Marketing, Vice President (Fintech)

Location: New York, NY, United States; office-based role.

Salary: USD 110,000–260,000 base salary annually, plus potential discretionary bonus.

Company

Marcus by hirify.global is a digital consumer bank offering high-yield savings accounts and Certificates of Deposit directly to individual customers.

What you will do

• Lead customer retention marketing strategy for the US Deposits business, covering onboarding, product adoption, loyalty, and churn reduction.
• Develop lifecycle campaign plans and define next-best-action strategies across customer journeys.
• Oversee CRM campaign implementation, data requirements, customer cohort segmentation, and personalized predictive campaigns.
• Establish KPIs, performance measurement, advanced analytics, and multivariate testing frameworks to optimize programs.
• Direct creative teams on brand consistency, compliance, and messaging, while leading collaboration with Analytics, Product, Brand, Legal, Compliance, agencies, and other partners.
• Drive process innovation, governance, operational excellence, and adoption of best practices in loyalty and retention marketing.

Requirements

• 10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably in financial services.
• Expertise with enterprise marketing automation and CRM platforms such as Adobe Campaign, Marketo, Braze, Oracle/Responsys, or similar.
• Proficiency in agile project management methodologies and tools including JIRA and Confluence.
• Exceptional analytical ability and a demonstrated record of using data to drive strategic decisions and measurable business outcomes.
• Ability to identify, analyze, and resolve complex business challenges.
• Leadership experience defining, optimizing, and implementing scalable processes and governance frameworks.
• Advanced proficiency in data visualization and reporting tools such as Tableau.
• Bachelor’s degree required.

Nice to have

• MBA or another advanced degree.
• Experience in content marketing leadership.
• Experience pioneering and scaling customer loyalty programs.
• Experience across email, SMS, push, and print marketing channels.
• Strategic vision, strong execution focus, customer-experience orientation, and proactive self-direction.
• Ability to lead complex projects autonomously, influence stakeholders in a matrixed environment, manage risk, and communicate at executive level.

Culture & Benefits

• Training and development opportunities, firmwide networks, wellness programs, and personal finance offerings.
• Benefits are generally available to active, non-temporary, full-time and part-time US employees working at least 20 hours per week.
• hirify.global supports diversity, inclusion, reasonable accommodations, and equal employment opportunity.