Head of Marketing (Sports Tech)

Location: Hybrid; three days per week in the Santa Monica, California office.

Company

hirify.global is a Series A, human-first technology platform connecting young athletes with accomplished college athletes for mentorship and athlete development.

What you will do

• Lead the marketing function, annual strategy, roadmap, budget, KPIs, organization, and operating processes.
• Own profitable customer acquisition across paid media, digital acquisition, conversion optimization, attribution, and channel performance.
• Lead lifecycle marketing from onboarding and activation through retention, upsell, renewal, reactivation, and advocacy.
• Own brand strategy, positioning, messaging, product marketing, and go-to-market plans for new products, features, and programs.
• Manage the internal marketing team, creative resources, media agency, freelancers, and other external partners.
• Lead external communications, corporate messaging, announcements, public relations, thought leadership, and executive communications.

Requirements

• 10+ years of progressive marketing experience, including leadership across multiple marketing disciplines. B2C and B2B experience is preferred.
• Deep performance marketing and paid acquisition expertise with a record of scaling paid channels profitably.
• Strong understanding of unit economics, CAC, CAC payback, lead quality, conversion, retention, and lifetime value.
• Lifecycle and CRM experience, with working fluency across product marketing, brand, communications, and creative.
• Experience building marketing strategies directly connected to business growth.
• Experience marketing a consumer product, digital platform, subscription business, marketplace, or similarly customer-driven business.
• Experience developing positioning, messaging, and go-to-market strategies for new products or offerings.
• Strong brand and creative judgment, including experience overseeing agencies, freelancers, and/or internal creative teams.
• Strong analytical instincts, excellent written and verbal communication skills, and the ability to move between strategy and execution.

Nice to have

• Experience in sports, youth sports, or athlete-focused brands.

Culture & Benefits

• Hybrid working arrangement with three days per week in the Santa Monica office.
• High-growth Series A environment with responsibility for building the marketing organization, processes, and playbook.
• Cross-functional collaboration with Product, Sales, Partnerships, Customer teams, and company leadership.
• Customer-focused culture centered on supporting athletes, families, mentors, and the broader sports community.