Senior Product Marketing Manager (Fintech)

Location: Detroit, Michigan, United States; New York, New York, United States; Washington, District of Columbia, United States. The role has no formal in-office requirement; candidates in the NYC area may come into the office 1–3 days per week.

Salary: $140,000–$170,000 plus bonus and benefits.

Company

hirify.global develops personal financial management products, including an AI-powered financial assistant, high-yield savings, and financial products and partnerships designed to help members save and build stronger financial futures.

What you will do

• Partner with Product from early-stage discovery through prioritization to shape marketable and compelling financial offerings.
• Lead launch planning and execution to drive adoption and member success while building the product marketing function.
• Translate member insights, pain points, and competitive context into positioning, narratives, marketing strategies, and content.
• Partner with the CRM Manager to develop lifecycle programs, select audiences and timing, and learn from campaign results.
• Collaborate with Rocket Loans and Rocket Mortgage on co-marketing and integrated launches that create a unified member experience.
• Use data and research to define target members and measure adoption, deposits, assets under management, and retention; communicate findings to senior leaders and partner teams.

Requirements

• 6–8 years of experience in product marketing, ideally launching consumer financial products or features.
• Experience taking launches from positioning through measurable results, beyond copywriting.
• Experience with financial products or a related field such as fintech, banking, lending, or mortgage, with the ability to write about money clearly, compliantly, and in a trust-building way.
• A curious, experimental approach to testing messaging and positioning and applying the results.
• Experience experimenting with AI tools and incorporating them into the workflow.
• Ability to work independently when the path is not fully defined and build a function from the ground up.
• Ability to collaborate across Product, Engineering, Operations, Fraud, and external partners while moving quickly.

Nice to have

• Being located in the NYC area and able to come into the office 1–3 days per week; there is no formal in-office requirement.

Culture & Benefits

• Opportunity to contribute to a rapidly changing financial technology industry and learn alongside an experienced marketing team.
• Health, dental, and vision plans; life insurance; and long- and short-term disability coverage.
• 401(k) matching and a team member stock purchasing program.
• Learning and development opportunities and tuition reimbursement.
• Unlimited paid time off.
• Daily lunch, snacks, coffee, and commuter benefits for in-office work.