Senior Director, Global Category & Innovation Marketing Intelligence Services

Location: Atlanta, Georgia, United States; travel required 00%–25%.

Salary: $193,000–$224,000 USD base pay.

Company

hirify.global is a global consumer brand company focused on human-centric consumer engagement, persistent brand platforms, innovation, and sustainability.

What you will do

• Serve as the Insights subject-matter expert and central hub, stewarding actionable insights, developing primary research, and leading business performance and insights sharing.
• Lead insights and situation assessment for Operating Unit planning, including Annual Business Planning and Long-Range Planning, and advise senior leadership.
• Lead custom research driven by strategic customer needs.
• Act as the resident Futurist and support Futures Thinking across the team.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Conduct custom analyses using internal and syndicated sources to provide fact-based perspectives on strategic business issues.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; a master’s degree is preferred.
• At least 7 years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research, including data-driven decision-making and analytics.
• Strong business and consumer insights skills, including identifying consumer or customer problems worth solving and opportunities worth investing in.
• Ability to recommend strategic focus areas that address business problems and opportunities in alignment with strategic priorities.
• Ability to conduct horizon scanning and monitor business and macro environments for strategic impact.
• Ability to consolidate and analyze data and translate findings into clear, compelling data-driven stories.
• Ability to use internal and external learning to adapt solutions to emerging business opportunities.
• Ability to develop plans that support profitability at scale by prioritizing shared value and alignment with system partners.
• Proficiency in maintaining and enhancing business intelligence tools in Power BI and ability to learn and use data platforms such as CCV Harmoni to obtain and analyze relevant information.
• Applicants must be currently authorized to work full-time in the United States and must not require employment-based visa sponsorship.

Culture & Benefits

• Career development resources, global learning programs, and leadership development programs.
• Opportunity to work with an innovation-focused technology team.
• Access to LinkedIn Learning and management development programs.
• Inclusive, curious, empowered, agile, and continuous-learning culture.