Senior Director, Portfolio, Connections & Media

Location: US - GA - Atlanta; United States of America. Travel required: 00% - 25%. Relocation is not provided. Applicants must already be authorized to work full-time in the United States; visa sponsorship is not available.

Salary: $193,000–$224,000 USD annually. Annual incentive reference value: 30%.

Company

hirify.global is a global beverage company focused on refreshing the world and making a difference through an inclusive, growth-oriented culture.

What you will do

• Provide strategic oversight across the portfolio of brands within the Connections & Media team and report to the VP, Connections & Media.
• Drive strategic thought leadership, portfolio stewardship, investment governance, business performance management, and system communications.
• Align audience strategies, communications investments, measurement plans, and commercial objectives with cross-functional and agency partners.
• Develop audience-first practices, persistent audience architecture, adaptive decisioning, and continuous investment optimization.
• Lead complex projects, cross-functional working groups, organizational transformation, capability development, and adoption of emerging technologies, automation, and AI-enabled ways of working.
• Translate business, consumer, and performance data into strategic briefs, decision frameworks, recommendations, and measurable business outcomes.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, Economics, or a related field.
• 10–12 years of experience in media, marketing, communications strategy, audience development, growth planning, or connected marketing, with increasing responsibility for investment stewardship, business performance, and strategic leadership.
• Strong influencing, communication, presentation, storytelling, written communication, and interpersonal skills.
• Experience working in highly cross-functional, complex, and matrixed environments and partnering with brand, creative, analytics, consumer intelligence, commercial, agency, platform, and vendor stakeholders.
• Deep understanding of connected media ecosystems, audience architecture, digital and biddable channels, and AI-enabled decisioning systems.
• Experience using audience, performance, and business intelligence signals to guide communications investment decisions.
• Proficiency in data-informed investment decisions, performance optimization, business outcome evaluation, consumer research, market intelligence, marketing effectiveness data, and advanced analytics.
• Experience with A/B testing, lift analysis, incrementality testing, leading indicators, MMM/rMMM, media ROI curves, and business outcome measurement.
• Strong skills in Excel, BI tools, and modern analytical platforms, plus the ability to lead complex initiatives from planning through execution and post-analysis.
• Strong leadership, prioritization, organization, adaptability, accountability, proactive problem-solving, and ability to translate strategy into execution and measurable business impact.

Nice to have

• Advanced coursework or certifications in marketing analytics, communications strategy, digital marketing, audience strategy, media, or emerging technologies.
• Experience in agencies, media organizations, consulting firms, or client-side marketing organizations operating at scale.
• Experience in the consumer-packaged goods industry or other complex, multi-brand consumer businesses.
• Familiarity with communications technology stacks, data ecosystems, and modern planning, activation, and measurement capabilities.

Culture & Benefits

• Inclusive culture grounded in continuous learning, curiosity, empowerment, inclusion, and agility.
• Full-time employment with medical, financial, and other benefits dependent on the position.
• Performance-based annual incentive reference value of 30%.
• Work based in Atlanta, United States, with 00%–25% travel required.