Senior Associate Brand Manager (V8 Beverage)

Location: Camden, New Jersey 08103, United States; onsite role.

Salary: $115,800–$159,200 annual base salary.

Company

hirify.global is a food and beverage company with a portfolio including Campbell’s, V8, Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and multiple snack brands.

What you will do

• Develop and execute V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
• Identify growth opportunities using consumer insights, marketplace trends, competitive intelligence, sales, share, penetration, distribution, velocity, and profitability data.
• Build and execute a 3–5 year growth roadmap focused on household penetration, consumption, and usage occasions.
• Support portfolio strategy by optimizing assortment, strengthening the core business, and improving innovation productivity.
• Lead innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
• Manage cross-functional stage-gate projects and support Integrated Business Planning, Annual Operating Planning, Monthly Business Reviews, innovation milestones, and leadership presentations.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
• Experience supporting innovation, commercialization, or product renovation initiatives.
• Strong business acumen and analytical skills, including the ability to translate complex data into actionable recommendations.
• Proven ability to lead cross-functional projects and manage multiple priorities.
• Experience developing business cases and supporting stage-gate decision processes.
• Strong communication, presentation, storytelling, project management, prioritization, and organizational skills.
• Ability to influence stakeholders and build alignment across multiple functions and leadership levels.
• Experience using consumer insights, syndicated data, retailer data, and financial analysis for business decisions.

Nice to have

• MBA or advanced business degree.
• Consumer Packaged Goods, food, or beverage industry experience.
• Experience leading innovation or renovation projects from concept through launch.
• Familiarity with household penetration, category growth strategies, and portfolio management.
• Experience working within complex, matrixed organizations.
• Knowledge of Integrated Business Planning and Annual Operating Planning processes.
• Passion for consumer insights, innovation, and building iconic brands.

Culture & Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting, unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, onsite childcare, and company store when working at the World Headquarters.
• Campbell’s Cares matches employee donations and volunteer activity up to $1,500 annually.
• Employee Resource Groups support employees and communities.