Manager, Loyalty CRM (CRM)

Location: In-office in Miami/Fort Lauderdale, United States, Monday through Thursday, with work from home on Fridays. Candidates must be located in or willing to relocate to the Miami/Fort Lauderdale area.

Company

hirify.global creates safe, fun, and memorable cruise vacations and digital experiences for its guests.

What you will do

• Own loyalty CRM journeys including enrollment, welcome, tier attainment, tier progress, points expiration, redemption confirmation, reactivation, and program change communications.
• Design trigger definitions, entry and exit criteria, suppression rules, frequency caps, decisioning logic, segmentation, audience queries, data extensions, and audience tables.
• Ensure accurate and consistent loyalty content across carnival.com, the mobile app, authenticated member dashboards, email, and onboard digital surfaces.
• Partner with UI/UX, Brand, .com, content, Analytics, and creative teams on reusable loyalty components, templates, design systems, and content roadmaps.
• Own deployment QA, including seed-list testing, rendering and device checks, link validation, dynamic-field verification, accessibility checks, and reconciliation with platform configuration.
• Monitor deliverability, build performance reporting, and run structured A/B or multivariate testing to improve journey performance and member engagement.

Requirements

• 5+ years of experience in CRM, marketing technology, lifecycle or database marketing, or digital communications; loyalty program experience is strongly preferred.
• Hands-on experience with an enterprise CRM or ESP platform such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or a comparable platform, including journey builds, data extensions, and dynamic content.
• Working SQL proficiency and the ability to construct and validate audience queries against relational data.
• Experience partnering with .com, content management, and UI/UX teams, including contributing requirements to a design system or component library.
• Strong QA discipline and experience owning the accuracy of data-driven, personalized customer communications at scale.
• Working knowledge of email deliverability, list hygiene, responsive rendering, and digital accessibility standards.
• Bachelor's degree in Marketing, Information Systems, Analytics, Communications, or a related field, or equivalent experience.
• Experience designing and operating triggered, data-driven lifecycle CRM programs at scale, validating personalized data against a system of record, and resolving data-quality defects.
• Experience managing loyalty or member content requests through .com and content team roadmaps, including CMS workflows; collaborating with UI/UX and Brand teams on reusable components and governance; managing brand, legal, and compliance reviews; and building performance reports with structured testing.

Culture & Benefits

• Work in an office-based hybrid environment with a climate-controlled workplace and minimal safety or health hazards.
• Health, dental, vision, mental health, life insurance, and disability benefits.
• 401(k) with company match, employee stock purchase plan, paid holidays, vacation, and sick time.
• Complimentary and discounted cruises, family and friends cruise rates, tuition reimbursement, and professional development resources.
• On-site fitness center at the Miami campus and parental programs including adoption assistance.
• Less than 25% non-shipboard travel is likely; the role requires extended stationary work at a desk or computer.