Partner Marketing Lead

Location: Remote - U.S.

Salary: USD $134,000–$153,000 per year.

Company

hirify.global develops the Content Innovation Cloud and enterprise content services solutions that use AI and automation to deliver actionable intelligence to organizations.

What you will do

• Own the SELL Partner Marketing strategy and annual and quarterly go-to-market plans across priority VARs, resellers, distributors, and channel partners.
• Develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment.
• Build scalable partner-led demand programs aligned with global campaigns, vertical priorities, and regional pipeline needs, including partner-ready campaigns and campaign-in-a-box programs.
• Develop joint marketing plans with partners, Partner Business Managers, Partner Sales, Field Marketing, and Sales, defining audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations.
• Own MDF/BDF investment strategy and partner with campaign resources to build, launch, measure, and optimize partner campaigns.
• Set pipeline targets, report on partner-sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI, and recommend how to scale or adjust marketing investment.

Requirements

• Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners.
• Demonstrated ability to develop and execute scalable partner-led marketing programs aligned with global campaigns, vertical priorities, and regional pipeline needs.
• Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement.
• Strong cross-functional collaboration skills and proven ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes.
• Strong analytical skills and ability to measure and report partner marketing performance, including partner-sourced pipeline, campaign conversion, and marketing ROI.
• Experience using Salesforce.
• Experience translating corporate campaigns into partner-ready campaign-in-a-box programs that partners can activate independently within their markets.
• Proven ability to build and maintain relationships with priority partners and internal stakeholders across go-to-market and pipeline planning discussions.
• Experience defining target audiences, ICPs, offers, and campaign journeys for partner demand programs, identifying and scaling high-performing programs across multiple partners and markets, and representing Partner Marketing in senior-level planning discussions.

Culture & Benefits

• Employee-centric culture focused on career development, wellbeing, innovation, and inclusive collaboration.
• Opportunities to contribute to community initiatives and employee-led giving programs.
• Support for diverse viewpoints, new ideas, and sustainable success.