VP Sales & Marketing (Bilingual Eng/Fre) (MedTech)

Location: Hybrid-flexible, with regular on-site work in Saint-Jérôme, Quebec, Canada.

Company: hirify.global provides electronic medical record and practice management software for orthodontic and dental clinics through its OrthoNovo and DentoNovo platforms.

What you will do

• Build hirify.global’s first dedicated sales and marketing function, including CRM selection, implementation, operating cadence, process, tooling, and reporting.
• Define ideal customer profiles and target segments, create marketing collateral, refresh the website, and launch outbound, SEO, and SEM campaigns.
• Own the full sales cycle as an individual contributor: qualify inbound leads, deliver demos, negotiate, close, and own revenue performance.
• Develop account-growth and product-packaging opportunities, manage renewals, attend industry conferences, and visit customers across Canada, including English-speaking regions.
• Build the business case for the first account executive hire, then recruit, onboard, and mentor sales talent as the function grows.
• Partner directly with the hirify.global CEO and Banyan Operating Group on commercial strategy, marketing support, operational priorities, and process professionalization.

Requirements

• Proven quota-carrying B2B sales experience with a consistent record of meeting or exceeding revenue targets.
• Professional proficiency in both English and French, spoken and written, sufficient to lead business conversations in either language.
• Experience building or scaling a sales and marketing function, including process, tooling, and early execution.
• Ability to own the complete sales cycle without an existing SDR team or outbound infrastructure.
• Ability to work on-site in Saint-Jérôme, Quebec, on a regular basis.
• Comfort operating as a generalist in a small, lean organization, including administrative and operational responsibilities outside the commercial mandate.

Nice to have

• MBA.
• Experience selling into healthcare, dental, regulated, or professional-services verticals.
• Experience building volume-driven sales or marketing motions rather than closing a small number of bespoke enterprise deals.
• Working marketing fluency in SEO/SEM, website strategy, and campaign management.
• Experience selling on-premise or hybrid-deployment software rather than pure cloud/SaaS.

Culture & Benefits

• First dedicated sales and marketing leadership role, with ownership of process, tooling, team structure, positioning, and outcomes.
• Direct access to the hirify.global CEO and Banyan Operating Group in a small, lean organization.
• Opportunity to build a lasting commercial function for a business held indefinitely by Banyan.
• Hybrid-flexible work model with regular on-site presence in Saint-Jérôme.
• Equal employment opportunity and an inclusive workplace are emphasized.

Hiring process

• Applications must be submitted through Banyan Software’s official Careers site; applications sent by email, LinkedIn, or other direct channels will not be reviewed.
• AI tools may be used to assist with applicant screening or assessment, while hiring decisions are made by the hiring team.