Local Marketing Manager (Digital Marketing)

Location: Woodbury, Minnesota, with a hybrid work model for employees at offices in Boca Raton, Florida; Woodbury, Minnesota; and Seattle, Washington. Remote work is optional on Fridays; on-site work is required Monday through Thursday. Travel is required as needed, up to 8–10 times per year.

Salary: $87,000–$97,000 per year.

Company

hirify.global operates a franchise network, including Waxing the City studios.

What you will do

• Coach franchisees through weekly performance conversations covering paid media, Google Business Profile, local SEO/AEO, reviews, and client acquisition.
• Maintain studio performance tiers, diagnose root causes, and create action plans with owners, timelines, and measurable targets.
• Partner with paid media, analytics, operations, and field teams to implement interventions and measure performance lift.
• Build local launch plans for new studios, support owners through their first 90 days, and update launch playbooks.
• Train franchisees through webinars and workshops, resolve marketing support tickets, and turn recurring issues into scalable solutions.
• Translate national marketing programs into local execution and pilot emerging tactics, including AI tools.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in digital, performance, or local marketing, including at least 2 years in a franchise or multi-unit environment.
• Working knowledge of paid search and paid social sufficient to evaluate performance, explain strategy to business owners, and partner with media specialists.
• Strong working knowledge of local SEO, Google Business Profile, and review management.
• Track record of improving location-level business results with measurable metrics.
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and Google Business Profile.
• Ability to travel as needed up to 8–10 times per year for team meetings, regional conferences, and franchisee site visits.
• Analytical problem-solving, strong communication and coaching skills, strategic thinking, hands-on execution, and the ability to manage a large studio portfolio.

Nice to have

• Google Ads and/or Meta Blueprint certification.

Culture & Benefits

• Hybrid work environment with remote Fridays and on-site work Monday through Thursday.
• Medical, dental, vision, life, disability, and mental health benefits, including 10 coaching and therapy sessions.
• Unlimited time off, paid holidays, and flexible Fridays between Memorial Day and Labor Day.
• 401(k) savings plan with 4% matching.
• Brand discounts, reimbursements, in-house workout facilities, and professional development opportunities.
• Team-building and employee engagement activities in an environment centered on diversity, equity, and inclusion.