Lead Digital Marketing Specialist

Location: Pullman, Washington, United States; work at the SEL corporate office.

Salary: $92,200–$120,000 annually.

Company

hirify.global is a 100% employee-owned company with a corporate office in Eastern Washington.

What you will do

• Develop, launch, maintain, and optimize digital advertising campaigns across Google, LinkedIn, Meta, and other platforms.
• Create ad strategies and digital advertisements aligned with business objectives, end-user needs, and campaign goals.
• Evaluate campaign data, prepare performance reports, and communicate findings to key stakeholders.
• Plan, organize, and manage multiple or large digital marketing initiatives from ideation through implementation.
• Represent the SEL brand and voice while building knowledge of advertising platforms, trends, algorithm changes, and platform revisions.
• Own processes, improve tools and best practices, solve department-level problems, and mentor staff as needed.

Requirements

• 6+ years of professional experience in a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience leading digital marketing advertising initiatives from ideation through implementation.
• Understanding of budget management.
• Strong organization, analytical thinking, relationship-building, communication, networking, writing, documentation, and speaking skills.
• Ability to translate complex concepts into simple terms, learn new skills, assume new responsibilities, and work cooperatively in a team environment.

Nice to have

• Certification in Google Ads, Google Analytics, Meta, Microsoft Ads, or LinkedIn Ads.
• Experience with or understanding of Adobe Photoshop, SEO, social media, email, marketing automation including Pardot or Marketing Cloud Account Engagement, lead forms, and landing pages.
• Effective writing, copywriting, editing, reporting, and project management skills.
• Strong understanding of users and consumers, including the ability to predict needs by understanding behavior.

Culture & Benefits

• 100% employee ownership with an employer-funded stock ownership plan and personal 401(k) options.
• Medical, prescription, dental, vision, life, and disability insurance.
• Ten paid holidays, vacation accrual starting at 12 days, nine paid sick days, and paid family and medical leave covering 90% of pay.
• STEM courses, apprenticeships, tuition assistance, and engineering development programs.
• Additional wellness, fertility, adoption, and flexible spending benefits may be available.