Director-Marketing (Healthcare)

Location: New York, NY, US

Salary: $152,240.27–$222,768.00 annually; excludes bonuses, incentive pay, differential pay, and benefits.

Company

hirify.global is a large integrated academic health system providing medical services across inpatient and outpatient locations, medical schools, cancer care, and a research enterprise.

What you will do

• Develop and maintain comprehensive marketing strategies and plans for assigned clinical Communities of Practice, including Cardiology and Heart Surgery, Orthopedics, Pulmonology, Children’s Health, Rehabilitation, Rheumatology, Endocrinology and Diabetes, and Geriatrics.
• Lead marketing deliverables including briefs, collateral, campaigns, content calendars, messaging, SEM, multimedia, email, digital signage, and other paid, earned, and owned channels.
• Develop patient-centered narratives, instructional and procedural videos, and physician profiles that communicate clinical expertise and care differentiation.
• Partner with Relationship Leads, Content Studio, Brand, Creative and Design, Digital, Strategy, and Program Measurement teams to execute campaigns and align content with institutional priorities.
• Define campaign tracking requirements, review performance and engagement metrics, optimize tactics, and provide reporting and measurable insights to leadership.
• Manage and develop a Marketing Senior Manager while overseeing workload, prioritization, quality, consistency, and on-time delivery.

Requirements

• 8–10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Experience with marketing analytics, campaign evaluation, optimization methods, segmentation, and channel planning.
• Ability to translate strategy into executable marketing plans and manage high-volume, complex marketing portfolios with multiple stakeholders.
• Deep expertise in audience segmentation and channel optimization for patient and physician audiences.
• Experience developing, optimizing, and managing search engine marketing campaigns.
• Strong project management, workflow oversight, and tactical execution skills.
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to maintain unified brand and communications.
• Experience leading patient-centered storytelling, including narratives, instructional or procedural video content, and physician profiles.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice to have

• Master’s degree in Communications, Marketing, or a related field.
• Background in healthcare, academic medical centers, or other regulated industries.
• Experience managing planning functions in a matrixed environment.
• Familiarity with service line marketing and driving growth across clinical specialties.
• Experience with Cardiology and Heart Surgery, Orthopedics, Lung Surgery or Pulmonology, Children’s Health, CAPsych, Rehabilitation, Rheumatology, Endocrinology and Diabetes, or Geriatrics.

Culture & Benefits

• Comprehensive benefits and wellness package for employees and their families.
• Financial security benefits, generous time off, and employee resource groups.
• Holistic wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.
• Equal opportunity employer committed to inclusion in recruiting and employment.