Director, Entertainment & Culture Marketing

Location: Hybrid, with 3 days per week onsite at hirify.global corporate offices in Bethesda, MD or Manhattan, NY, United States.

Annual salary: $146,575.00–$229,600.00.

Company

hirify.global is a large United States auto insurer and a Berkshire Hathaway company serving millions of customers nationwide.

What you will do

• Set hirify.global's multi-year entertainment and culture strategy across film, television, streaming, gaming, live moments, and brand collaborations.
• Own the partnership portfolio, investment frameworks, budgets, contracted deliverables, negotiations, renewals, and value creation with major properties and talent.
• Direct branded and integrated content from ideation through activation, ensuring concepts fit naturally within partner platforms and programming.
• Identify and lead co-branded campaigns, products, content, and experiences from partner selection and deal structure through launch and measurement.
• Define how hirify.global's brand voice adapts across partner contexts while maintaining brand standards and messaging consistency.
• Build and develop a team of partnership and content strategists, establish operating processes, and present strategy, recommendations, and results to senior stakeholders.

Requirements

• 12+ years of marketing experience, including significant leadership of entertainment, sports, or cultural partnerships across traditional and digital channels, with demonstrable results from bespoke partner programs and activations.
• Experience in a conversion-driven service business, such as financial services, insurance, or banking, where customer acquisition and retention are central outcomes.
• Experience owning a multi-property partnership portfolio and budget, including negotiation, contracting, and renewal decisions with major properties or talent.
• Direct experience leading branded content from idea through finished execution.
• Experience leading co-branded collaborations from partner selection and deal structure through launch and measurement.
• Strong ability to adapt brand voice across partner contexts without losing consistency or diluting the brand.
• Experience defining partnership success metrics and connecting cultural impact to brand and business outcomes.
• Comfort using AI tools such as Claude or Copilot for trend and audience analysis, concept development, and results synthesis.

Nice to have

• Experience building an entertainment or cultural marketing practice in a transformational or matrixed organization.
• Experience identifying and scaling emerging formats, including creators, gaming, streaming, and live experiences, ahead of broader market adoption.
• Senior relationships with studios, streamers, networks, leagues, talent, and representation.
• Experience directing entertainment, sports marketing, or talent agency partners.
• Experience in insurance or financial services where trust and brand affinity shape consideration.

Culture & Benefits

• Inclusive, collaborative culture rooted in integrity, shared success, belonging, and a bias for action.
• Personalized development programs, industry training, certification assistance, mentorship, and coaching.
• 401(k) plan vested from day one with a 6% match, performance and recognition incentives, and tuition assistance.
• Mental healthcare, fertility and adoption assistance, and other well-being benefits.
• hirify.global Flex program offering up to four weeks of remote work per year.

Hiring process

• Employment offers are subject to drug screening and background checks.
• hirify.global will not sponsor a new applicant for employment authorization for this position.