Senior Marketing Manager (Healthcare)

Location: New York, NY, US; onsite at hirify.global

Salary: $84,577.92–$124,800.00 annually, excluding bonuses, incentive pay, differential pay, and benefits

Company

hirify.global is a large integrated academic medical center and health system providing medical services across inpatient and outpatient locations, medical schools, cancer care, and research programs.

What you will do

• Develop and execute strategic marketing plans for assigned Communities of Practice, including PCC and Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women’s Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psychiatry, and Urology.
• Lead briefs, collateral, campaigns, content calendars, messaging, multimedia, SEM, digital signage, email, and other paid, owned, and digital channel deliverables.
• Develop patient-focused content, including patient experience narratives, care journey content, instructional and procedural videos, and physician profiles.
• Apply audience segmentation, channel planning, SEO, analytics, and campaign measurement to improve engagement, patient volume, and service line growth.
• Coordinate with Marketing, Digital, Content Studio, Brand, Creative & Design, Strategy, and Program Measurement teams to align campaigns with institutional priorities and brand standards.
• Prepare planning documentation and reporting, review campaign performance, manage high-volume requests, and refine workflows and planning frameworks.

Requirements

• 6–8 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Demonstrated ability to translate strategy into executable marketing plans and integrate marketing efforts with broader institutional or enterprise campaigns.
• Strong project management skills and experience executing tactical marketing deliverables.
• Experience with SEO, audience segmentation, analytics, channel planning, and channel optimization for patient and physician audiences.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice to have

• Master’s degree in Communications, Marketing, or a related field.
• Background in healthcare, academic medical centers, or other regulated industries.
• Experience managing planning functions in a matrixed environment.
• Familiarity with marketing analytics, campaign evaluation, and optimization methods.
• Experience working with the listed clinical Communities of Practice, including oncology, transplant, neurology, surgery, women’s health, ophthalmology, psychiatry, and urology.

Culture & Benefits

• Comprehensive benefits and wellness package for employees and their families.
• Financial security benefits, generous time off, and employee resource groups.
• Holistic wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.
• Inclusive equal-opportunity workplace with support for employees at different life stages.

Hiring process

• Applications must be completed online.