Digital Marketing Manager (B2B SaaS)

Location: Boston, Massachusetts, United States; hybrid with office attendance 3 days per week.

Company

Builds workplace technology for mobile and deskless workers, including a workplace super-app that connects people and information.

What you will do

• Build end-to-end buyer-journey tracking with Google Tag Manager, GA4 funnels, multi-touch attribution, and HubSpot executive dashboards.
• Own HubSpot Marketing Operations, including behavior-triggered lifecycle workflows, MQL and SQL progression, property mapping, segmentation, data validation, and campaign audiences.
• Plan and run paid campaigns across Google Search, Display and Video, LinkedIn, and Meta; manage conversion tracking, pacing, bids, ROAS, and testing.
• Own organic and paid search strategy, including keyword coverage, AI search queries, CMS structure, interlinking, backlinking, pillar and cluster pages, and commercial-intent search campaigns.
• Collaborate with marketing, sales, and RevOps and support adjacent growth marketing projects.
• Track qualified pipeline, CAC or cost per SQL, MQL-to-SQL conversion, paid media ROAS or pipeline per dollar, and organic and AI search performance.

Requirements

• Several years of experience in digital marketing operations and paid acquisition, ideally in a B2B SaaS company.
• Hands-on experience building and configuring HubSpot, Google Tag Manager, and GA4.
• Experience managing paid campaigns across Google, LinkedIn, and Meta, including budgets and bid strategies.
• Working knowledge of attribution modeling and connecting marketing activity to pipeline and revenue.
• Experience with data hygiene and marketing engine or CRM structure.
• Builder mindset and ability to create durable marketing systems.

Culture & Benefits

• Supportive, collaborative, inclusive, and diverse work environment with knowledge sharing and healthy debate.
• 20 days of leave plus public holidays and additional time off between Christmas and New Year.
• 401(k), private medical, dental, and vision coverage, and enhanced parental leave.
• Competitive salary and significant-upside equity allocations.
• Learning opportunities, social events, and varied growth challenges.