Digital Growth Marketing Manager

Location: Hybrid in Austin, Texas, with 3 days per week in the Austin office.

Company

Enterprise software company providing simple, powerful, and secure solutions that help customers accelerate business transformation.

What you will do

• Own digital targets for sourced and influenced pipeline and revenue across new-logo acquisition and expansion within the existing customer base.
• Plan and execute integrated campaigns across search, paid social, display, web, Google Ads, LinkedIn, programmatic display, 6sense, and other channels.
• Manage paid-media targeting, creative rotation, budget pacing, and optimization.
• Drive organic growth for ITSM web pages through keyword research, on-page optimization, technical SEO audits, and content briefs.
• Build and launch conversion-focused landing pages, manage ITSM website updates in Builder.io, and optimize user experience through A/B testing.
• Measure impressions, clicks, CTR, CPC, CPL, conversion rate, MQLs, pipeline, and revenue using Google Analytics, advertising platforms, and Salesforce; turn insights into recommendations and align programs with sales, BDR, customer success, product marketing, and ABM teams.

Requirements

• 4–6 years of B2B digital marketing experience, ideally in SaaS or IT software.
• Track record of multi-channel digital campaigns delivering measurable pipeline and revenue from new and existing customers.
• Hands-on paid-media experience with Google Ads and LinkedIn Campaign Manager, including budget ownership.
• Strong SEO fundamentals and experience with Google Search Console, SEMrush, Ahrefs, or Moz.
• Experience building and updating pages in a CMS or visual builder.
• Proficiency with Google Analytics GA4 and Google Tag Manager, including conversion tracking.
• Experience with marketing automation platforms such as Marketo, Eloqua, or HubSpot, plus Salesforce.
• Test-and-learn mindset with experience optimizing user experience, improving conversion, and lowering cost per lead.
• Clear communication skills and ability to explain results to marketing and sales leaders.

Nice to have

• Experience with 6sense or other intent and ABM advertising platforms.
• Familiarity with ITSM, service desk, or IT operations buyers.
• Google Ads or GA4 certification.

Culture & Benefits

• People-first environment centered on collaboration, accountability, empathy, and continuous growth.
• Hybrid work arrangement with regular in-office collaboration in Austin.
• Equal employment opportunity commitment.